Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
MessageGears Launches Composable Data Activation and Engagement Platform
MessageGears, the only warehouse-native customer engagement platform built for enterprise brands, announced its evolution into a full data activation and engagement platform. This milestone transforms how enterprise brands can unify, activate, and engage customer profiles—directly from their cloud data warehouse. As brands increasingly seek to unify customer data across channels, MessageGears provides an end-to-end secure and scalable solution—eliminating the need for separate customer data platforms (CDPs), email service providers (ESPs), and customer engagement platforms (CEPs).
Databricks Enhances AWS Partnership to Deliver Generative AI Capabilities
Databricks, the Data and AI company, announced a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to accelerate the development of custom models built with Databricks Mosaic AI on AWS. Databricks will leverage AWS Trainium chips as the preferred AI chip to power Mosaic AI model training and serving capabilities on AWS. Joint customers can leverage Mosaic AI to pretrain, fine-tune, augment and serve large language models (LLMs) on their private data, backed by the scale, performance and security of AWS. The expanded partnership will also include new integrations for Databricks on AWS Marketplace.
Amazon Ads Introduces AI Creative Studio and Audio Generator for Advertisers
At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and expand opportunities for advertisers to scale their reach. By building a suite of self-service, AI-powered tools, Amazon Ads is enabling brands of all sizes to create engaging content across media types and eliminating boundaries across ad formats.
Treasure Data Unveils Generative AI Capabilities with CDP-Native AI Framework
At CDP World 2024, Treasure Data announced the launch of the Treasure Data AI Framework to introduce persona-based generative AI chat interfaces to Treasure Data Customer Data Platform (CDP). The AI Framework enables marketing and customer-centric teams to accelerate campaign ideation and activation with new AI applications from Treasure Data (AI Copilots and AI Email Studio) and build custom AI applications.
Amplitude Acquires Command AI to Make Technology Easier to Use
As part of its mission to help companies build better products and digital experiences, Amplitude announced it acquired Command AI, a startup that provides intuitive, AI-powered user assistance to make software easier to use. With this acquisition, Amplitude plans to offer personalized user assistance on its digital analytics platform via in-product nudges and tours, onboarding guides, and surveys. This will enable teams to deliver better customer experiences that increase user satisfaction and ultimately drive business impact.
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