Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Moloco and Skai Partner To Expand Global Access To Retail Media Ads
Moloco Commerce Media and Skai have announced a new partnership aimed at simplifying how global advertisers access retail media inventory. The integration connects Moloco’s AI–powered commerce media network with Skai’s omnichannel advertising platform, enabling streamlined campaign management for advertisers and stronger revenue growth opportunities for retailers.
Five9 Unveils AI-Driven Fusion for ServiceNow To Unify Customer Service Workflows
Five9, a leader in cloud-based contact center technology, has rolled out Five9 Fusion for ServiceNow a turnkey integration that leverages real-time artificial intelligence and unified routing to streamline customer service operations. By combining ServiceNow’s robust CRM tools with Five9’s transcription and automation capabilities, businesses gain actionable insights and instant context, helping agents resolve issues faster and deliver more personalized support, all within an efficient, unified platform.
Affinity Solutions Forms Outcomes Marketing Council To Advance Ad Measurement
Affinity Solutions, the leading consumer purchase insights company, announced the formation of the Outcomes Marketing Council, a collaborative forum uniting some of the industry’s most accomplished and forward-thinking leaders to tackle the most pressing measurement challenges and opportunities.
MomentScience Launches NexosChat, Conversational AI for Smarter Ads
MomentScience, a pioneer in moments marketing and post-transaction engagement, announced the beta launch of NexosChat™, a groundbreaking conversational AI platform designed to transform how businesses create high-engagement post-transactional ads. Available now at https://momentscience.com/nexos, NexosChat empowers users to craft personalized, high-impact ads conversationally providing just a landing page link, bringing the intuitive ease of modern AI chat interfaces like ChatGPT, Gemini, Perplexity, and Grok to the adtech landscape.
Universal Ads Launches AI Video Tool To Simplify TV Ad Creation
Universal Ads is breaking new ground for advertisers with the beta release of its AI powered video generator, a creative tool designed to make producing TV commercials as simple as running social media ads. The feature allows businesses that may not have production budgets or pre existing footage to generate ready to air commercials in minutes, instantly opening the door to premium television campaigns.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
