Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Snappy Kraken Debuts Real-Time AUM Dashboard To Prove ROI and Drive Growth
Snappy Kraken, the martech innovator dedicated to powering smarter, more efficient financial advisor marketing initiatives, announced the release of its AUM Pipeline Dashboard to give firms unprecedented visibility into growth and ROI on marketing activities across the enterprise. By tracking potential AUM as it moves across pipeline stages and advisors, the dashboard enables firms to forecast business outcomes with greater accuracy and identify which marketing activities are driving results. This new capability turns marketing data into business intelligence, helping enterprises scale what works and predict future growth. Snappy Kraken is now the only marketing automation platform for advisors that reports impact in terms of enterprise-wide AUM growth.
Environics Analytics, NIQ Expand Deal for Hyperlocal Retail Intelligence
Environics Analytics has deepened its strategic collaboration with NielsenIQ (NIQ), bringing together two leaders in consumer and retail intelligence to deliver advanced, hyperlocal insights for Canadian CPG brands and retailers. Through this newly expanded agreement, the EA marketing analytics platform will now feature three powerful, integrated tools: NIQ Precision Areas, Geo Audience, and Geo Lift, unlocking smarter planning, precise targeting, and data-driven proof of campaign impact down to the neighbourhood and FSA (Forward Sortation Area) level.
Attain Partners With Acxiom To Bring Real-Time Purchase Data to IPG Agencies
Attain has announced a new partnership with Acxiom that will make its real-time, consent‑based purchase data available to agencies across Interpublic Group (IPG). The collaboration is aimed at helping marketers refine audience targeting, optimize campaigns mid-flight, and more closely connect media investment with actual consumer spending.
GrowthLoop Launches Compound Marketing Engine for Commerce Media Networks
GrowthLoop, a pioneer in AI-driven marketing innovation, unveiled its new, purpose-built solution for commerce media teams: Compound Marketing Engine for Commerce Media Networks. This solution, built on top of the GrowthLoop composable core, enables enterprises to scale high-margin commerce media operations quickly and securely using their first-party data.
This announcement follows Costco’s selection of GrowthLoop as a strategic partner to scale its retail media operations, further validating the platform’s impact and market demand.
DemandScience Unveils Ionic and Labs To End B2B Marketing’s Data Mirage
DemandScience has unveiled Ionic and Labs, two new solutions aimed at tackling the pervasive “Marketing Data Mirage” that has undermined B2B marketers’ confidence in their pipeline success. This “data mirage” has grown out of an environment saturated with intent signals, platforms, and vendors, yet real pipeline performance remains elusive as organizations struggle to connect with true buyers and measure conversion accurately.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
