Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Viant and AdTegral Team up To Empower SMB Agencies and Brands
Viant Technology Inc., a prominent name in Connected TV (CTV) and AI-driven programmatic advertising, has announced a strategic partnership with AdTegral, a programmatic media solutions provider renowned for its data-centric and hands-on campaign execution and measurement approach. This collaboration designates AdTegral as Viant’s inaugural activation partner, enabling agencies and brands particularly small and mid-sized advertisers to access Viant’s award-winning demand-side platform (DSP) through a unique, co-managed, performance-optimized model that imposes no minimum spending requirements. This marks the first-ever certified integration of Viant’s DSP into a third-party system, significantly broadening access to Viant’s technological capabilities, scale, and performance benefits.
PebblePost Appoints Will Harrington as CRO To Drive Growth in Marketing and CTV
PebblePost, a leading company in performance marketing known for its Programmatic Direct Mail and Connected TV (CTV) capabilities, has announced the appointment of Will Harrington as Chief Revenue Officer. Harrington’s addition to the leadership team marks a strategic move by PebblePost to accelerate its growth in performance marketing and expand its influence within the evolving CTV landscape.
Harrington arrives with a robust background in advertising technology, having held senior roles at prominent firms such as Criteo, Vayner3, and MiQ Digital. His career is distinguished by successfully scaling commercial teams, nurturing enduring client relationships, and crafting growth strategies that enhance performance across both agency and direct brand contexts.
Clinch Unveils New Dynamic Creative Optimization (Dco) Enhancement
Clinch, the Agentic AI platform specializing in omnichannel advertising, has unveiled a groundbreaking enhancement to its Flight Control platform a dynamic creative optimization (DCO) strategy that allows creative performance to be optimized using media performance data. This innovative approach bridges creative decisions with tangible business outcomes, effectively closing the loop on campaign performance attribution.
Bloomreach Makes 2025 Inc. 5000 List of Fastest-Growing Companies
Bloomreach, a top platform for AI-driven personalization, has earned a spot on the 2025 Inc. 5000 list, celebrating America’s fastest-growing private companies for its remarkable growth and innovation. This annual list highlights the most successful independent businesses that are driving the country’s entrepreneurial economy.
Raj De Datta, Bloomreach’s co-founder and CEO, expressed pride in the company’s fourth consecutive inclusion on the list, emphasizing that it reflects the outstanding outcomes achieved by their customers as well as the innovative work of their team. He reiterated Bloomreach’s commitment to advancing AI-powered personalization for clients worldwide.
AdCellerant and Vendasta Expand Partnership To Bring AI Tools to 250K+ SMBs
AdCellerant and Vendasta have announced an expanded strategic partnership aimed at providing over 250,000 small and medium-sized businesses (SMBs) with advanced, AI-driven marketing and business tools. Building on a successful seven-year collaboration, the companies decided earlier this year to deepen their alliance by integrating AdCellerant’s award-winning digital advertising platform, Ui.Marketing, with Vendasta’s AI-enhanced customer acquisition and engagement platform. This integration is designed to create a transformative solution for both companies’ partners and their customers.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
