Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Eulerity Connects Utility Marketing With Performance Advertising by Reinventing Listings Management
Eulerity, the pioneer in AI-powered marketing automation for multi-location brands, announced the launch of its exclusive Listing Management feature across major walled garden platforms including Google Business Profile, Facebook Business Pages, Apple, Bing, and many more. With this launch, Eulerity becomes the industry’s first platform to fully unify utility marketing functions — listings, reviews, and organic content — with performance advertising into a single intelligent system. The result: compounding brand and sales lift, where every part of the digital presence strengthens the other.
StackAdapt Named G2 Leader in CTV and Audio Advertising
StackAdapt has earned another wave of recognition from G2, the leading global software marketplace, for its achievements in the fast-moving world of programmatic advertising technology. In its newest set of quarterly reports, G2 positioned StackAdapt at the very top in several key categories, including Best Connected TV (CTV) Advertising Platforms and Best Digital Audio Advertising Software. The company was also named the Best Demand Side Platform (DSP), further reinforcing its role as a dominant player across the programmatic ecosystem. These accolades shine a light on StackAdapt’s ability to help brands succeed in two of the fastest-growing sectors connected television and digital audio while also excelling in the broader field of data-driven advertising.
Guideline and NBCUniversal Expand Partnership With Predictive Ad Intelligence
Guideline, a leading provider of advertising data and planning technology, has announced an expanded partnership with NBCUniversal to enhance the media giant’s data-driven strategies within its ad sales division. This collaboration comes at a time when cross-media consumption is rapidly evolving, increasing the necessity for media companies to leverage sophisticated data intelligence to maximize media effectiveness for clients. Vincent Mifsud, CEO of Guideline, noted, “NBCUniversal has long been a leader in leveraging data to drive innovation in advertising. We’re excited to expand this relationship and proud to see how NBCUniversal has enabled strong use cases for the product advancements we have delivered. This partnership ensures that NBCUniversal has access to the most accurate, timely, and granular ad intelligence, which not only reflects where the market is today but also helps understand where it’s going.”
Creator TV and MADCOOL Media Unite To Bring Creator Content to Television
Sabio Holdings, the Los Angeles-based advertising technology company, revealed that its owned and operated network, Creator Television® (Creator TV), has entered into a new content partnership with MADCOOL Media, a New York studio known for blending traditional and digital media. The collaboration is set to bring forth original programming that highlights diverse, innovative creators and delivers culture-shaping stories to television audiences worldwide.
Spider Labs Rebrands as Marketing Security Platform To Strengthen Digital Risk Protection
Spider Labs Inc., provider of Spider AF, Japan’s No.1 ad fraud prevention tool in domestic adoption※, announced a rebrand to position itself as a Marketing Security Platform. This evolution reflects the company’s mission to safeguard corporate marketing activities from increasingly complex fraud and digital risks.
Alongside the rebrand, Spider Labs has updated its corporate message from “Building a safer and happier future with automation” to “Building a safer and happier future with AI.” The shift highlights a transition from automation to AI-driven protection.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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