Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Amperity Research Shows Real-Time Personalization Drives Retail Revenue
Real-time personalization is emerging as one of the most decisive revenue drivers in modern retail, as consumers increasingly expect brands to respond to their intent in the moment. New research from Amperity finds that while retailers have invested heavily in personalization technology, many are still failing to deliver timely and relevant experiences, leaving conversion and loyalty gains unrealized. The findings underline why real-time personalization is now a strategic priority across the MarTech ecosystem.
The 2026 State of Personalization in Retail report is based on a survey of 1,000 consumers in the United States and reveals that personalization only has meaningful impact when it reflects live customer behavior rather than static profiles or delayed batch updates. According to the research, consumers respond far more positively when offers and recommendations are adjusted dynamically as they browse, signaling that speed and context have become essential to driving purchase decisions.
Hightouch and Snowflake Partner To Power AI Driven Energy Operations
As the energy sector accelerates digital transformation, the ability to unify data and activate AI insights is becoming essential to operational resilience and customer engagement. Hightouch announced a new collaboration with Snowflake to support the launch of Snowflake Energy Solutions, aimed at helping energy organizations modernize infrastructure and use data more effectively across their operations.
The partnership brings together Snowflake AI Data Cloud foundation with Hightouch data and AI activation layer to serve oil and gas, power, and utilities providers facing mounting pressure to improve reliability, efficiency, and sustainability. As energy markets grow more volatile and infrastructure becomes more interconnected, companies are seeking real time insight across traditionally siloed IT, OT, and IoT systems. Hightouch and Snowflake position their joint offering as a unified, governed, and AI ready data foundation that can be activated across the business.
PubMatic Expands Commercial Leadership To Drive Buy Side Growth
As demand accelerates for AI driven advertising across premium video and omnichannel media, PubMatic is strengthening its commercial leadership to capture the next phase of growth. PubMatic announced a significant expansion of its commercial leadership team, reinforcing its focus on buy side innovation and publisher growth as advertisers increase investment in connected TV, mobile app, and omnichannel environments.
The expansion is anchored by the appointments of Joseph Dressler as Senior Vice President of Advertiser Solutions for Brands and Bill McLaughlin as Senior Vice President of Advertiser Solutions for Agencies. Both executives will report into Kyle Dozeman, Chief Revenue Officer for the Americas, who leads PubMatic North American commercial organization.
Bloomreach Earns AWS Retail Competency Status
Recognition from major cloud providers is becoming an important signal of trust as retailers modernize their technology stacks, and Bloomreach Achieves AWS Retail Competency Status at a time when personalization and AI driven commerce are central to competitive differentiation. Bloomreach announced that its AI powered marketing automation and ecommerce search solutions have earned Amazon Web Services Retail Competency status, validating the company ability to deliver proven retail solutions on AWS.
The AWS Retail Competency is awarded to members of the AWS Partner Network that demonstrate deep industry knowledge, technical excellence, and documented customer success in retail. To qualify, partners must undergo detailed technical reviews and show that their solutions address complex challenges such as personalization, scalability, data driven decision making, and customer experience transformation.
NextRoll Names Vibhor Kapoor as Chief Executive Officer
Leadership changes across marketing technology often signal how companies are preparing for the next phase of industry transformation. NextRoll Names Vibhor Kapoor Chief Executive Officer as the company positions itself to navigate structural shifts in digital advertising while continuing to expand into emerging growth channels. NextRoll announced that Kapoor will step into the chief executive role effective Feb. 1, 2026, succeeding Roli Saxena, who will move into the roles of executive chair of the board and chief strategy officer.
The transition comes at a time when the digital advertising market is undergoing both pressure and expansion. While traditional display advertising faces increased competition and margin challenges, marketers are reallocating budgets toward connected TV, digital out of home, and AI powered marketing solutions. NextRoll said the leadership shift reflects a deliberate focus on operational execution across its core business, while maintaining investment in capabilities needed to support future growth.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
