Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Limelight names Russell Pegrum as Global Sales Director

Limelight Inc. has appointed Russell Pegrum to the role of Global Sales Director. In his new role, Russell will build on Limelight’s strong foundation, driving growth by expanding into new markets, while fostering innovation and strengthening the company’s global presence.

Onetag teams with Anonymised for ID-less, privacy ads

Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specializing in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings Anonymised’s innovative on-device data processing and real-time cohort segmentation to Onetag’s Smart Curation platform, offering advertisers scalable, privacy-compliant audience targeting and measurement across all browsers and devices.

IGT Boosts Score in S&P Global Sustainability Assessment

International Game Technology PLC announced that it achieved an improved score for the fifth consecutive year in the 2024 S&P Corporate Sustainability Assessment (“CSA”), demonstrating strong year-over-year environmental, social and governance (“ESG”) performance.

Thumzup Media Reflects on 2024, Outlook for 2025

Thumzup Media Corporation, an emerging leader in social media branding and programmatic marketing solutions, issued a letter to its shareholders outlining the company’s significant achievements in 2024 and its strategic vision for the future.

“We are committed to transparency and keeping our shareholders informed of the exciting developments at Thumzup,” said Robert Steele, CEO of Thumzup.

Web 3.0 Market to Hit USD 195.7B by 2030 at 33.2 Percent CAGR

As per Intent Market Research, the Web 3.0 Market was valued at USD 26.3 billion in 2023-e and will surpass USD 195.7 billion by 2030; growing at a CAGR of 33.2% during 2024 – 2030. The emergence of blockchain technology, distributed ledger technology (DLT), and other decentralized systems is a fundamental driver of Web 3.0. These technologies provide a basis for creating trustless, transparent, and secure systems, enabling decentralized applications (DApps) and smart contracts. Web 3.0 technologies, particularly blockchain and smart contracts, provide opportunities for the development of decentralized financial systems. DeFi platforms enable peer-to-peer transactions, lending, borrowing, and trading without the need for traditional intermediaries.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com