Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
The Trade Desk Unveils Major Revamp of Digital Ad Data Marketplace
The Trade Desk has announced Audience Unlimited, a sweeping update to its third-party data marketplace, which the company says will significantly improve accessibility and affordability for advertisers. The launch is planned for late 2025 across select agencies, with full availability expected in early 2026.
For many brands, third-party data is central to maximizing campaign targeting and identifying new opportunities. Still, adoption has lagged due to high expenses and the difficulty of sorting through countless providers to determine what information delivers true value. Current spend on this data can reach nearly 20 percent of a campaign’s media budget, making it a costly decision for marketers.
MNTN Agency Accounts Grow 4X as Performance TV Demand Surges
MNTN, the NYSE-listed technology platform that integrates performance marketing with Connected TV, has seen a dramatic increase in agency-led accounts, which have quadrupled in 2025. This surge marks a milestone in MNTN’s broader goal to democratize television advertising, making it more accessible to brands seeking measurable outcomes through Connected TV. As demand for performance-driven television campaigns continues to soar, agencies have become vital to expanding platform adoption, bringing a new generation of advertisers into the fold.
Sprinklr Launches AI Innovations to Transform Brand Customer Experiences
Sprinklr, a leader in unified customer experience management, has announced a slate of new AI-powered solutions aimed at transforming how brands connect with customers in an increasingly digital world. The rollout includes Sprinklr Copilot, Sprinklr AI Agents, and significant upgrades to Sprinklr Customer Feedback Management (CFM), all designed to meet the demands of “hyper-connected” consumers and help companies deliver seamless, personalized engagement.
Mundial Media Bolsters Leadership Team With New Hires
Mundial Media, a leading contextual marketing platform specializing in multicultural audiences, announced the appointment of five senior executives to its leadership team. These new hires include seasoned professionals in sales, sales enablement, business development, and financial operations, bringing with them deep expertise from digital media, multicultural marketing and organizational growth.
Instacart Caper Carts Add Omnichannel Features for Aisle-Wide Savings
Instacart has introduced a suite of new features for its AI-powered Caper Carts, designed to enhance the omnichannel grocery shopping experience by making savings more accessible and personalized right in the aisles. Building on its existing real-time budgeting capabilities, the Caper Cart now offers Electronic Benefits Transfer (EBT) for Supplemental Nutrition Assistance Program (SNAP) item eligibility tracking directly on its screen. This allows customers to see which items qualify for EBT SNAP benefits and simultaneously track their SNAP and non-SNAP spending in real time, helping reduce surprises at checkout while maximizing their benefits. When ready to pay, shoppers can scan a barcode displayed on the cart at checkout to finalize payment with their EBT card.
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