Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Grammarly Rebrands Company as Superhuman, Introduces Superhuman Suite and Superhuman Go
Grammarly announced it is changing its company name to Superhuman, uniting Grammarly, Coda, and Superhuman Mail under one brand. The new name reflects the company’s evolution into an AI-native productivity platform for apps and agents. Superhuman’s mission is to unlock the superhuman potential in everyone. It makes AI easier to use so people can work better and faster.
The new Superhuman suit includes four products: Grammarly’s trusted writing partner, Coda’s all-in-one workspace, Mail’s intelligent inbox, and a new product called Superhuman Go. Go is an AI assistant that brings proactive suggestions to users wherever they work, harnessing a team of powerful first- and third-party AI agents that understand work context and eliminate busywork.
OpenX Boosts Video in Latin America With Curated CTV and Premium Video Packages
OpenX Technologies, Inc., a global leader in supply-side platform solutions, announced the launch of a powerful new video-focused offering designed for the rapidly growing Latin American digital advertising market. The curated suite enables advertisers to trigger high-performing video campaigns across connected TV, over-the-top (OTT), and online video (OLV) with precision, transparency, and scale.
Latin America’s deeply rooted audiovisual culture has laid the groundwork for accelerated growth in the category. CTV, in particular, is dominating audiences in markets like Mexico, where ad-supported streaming services are driving high adoption rates and reshaping the media landscape. Sports remain a key driver of engagement: in Mexico, 1 in 10 fans over the age of 18 watch live sports daily, and nearly half tune in weekly, while Brazil shows even stronger engagement with almost 1 in 5 watching daily.
Amplitude Launches AI Visibility To Help Marketers Win in AI Search
Amplitude, Inc., the leading digital analytics platform, announced the launch of AI Visibility, a new capability that gives marketers unprecedented insight into how their brand shows up in AI search results, accompanied by recommendations on how to improve it based on a company’s actual data.
As consumers shift from traditional search engines to AI assistants like ChatGPT and Claude— or rely on tools such as Google AI Overview—brand discovery is being fundamentally reshaped. In fact, AI search adoption has doubled in the past year as more consumers ask ChatGPT or Claude for software or product recommendations than Google. However, these AI tools often recommend only a handful of products in response to a user’s query. If a brand isn’t listed, it’s invisible, and high-intent customers may go straight to competitors.
Semrush Unveils Semrush One To Help Marketers Win in the AI Era
Semrush, listed on the New York Stock Exchange under the ticker SEMR, has introduced Semrush One, a major evolution of its platform designed to help businesses thrive in the changing world of online search. The company says this new solution connects the foundational elements of Search Engine Optimization with modern AI search experiences, giving marketers a unified view of how their brands appear across both traditional search engines and the growing number of discovery experiences driven by artificial intelligence. That includes coverage for Google as well as AI engines such as ChatGPT, Gemini, Perplexity and other leading large language models.
Triton Digital Unveils AdBuilder AI for Self-Serve Audio Buying
Triton Digital has introduced a new artificial intelligence powered platform called AdBuilder AI, aimed at transforming how smaller advertisers access digital audio inventory. The company, a major global provider of technology and services for digital audio, podcasting and broadcast radio, says the new product will help partners bring in fresh revenue by creating an easier path for small and medium sized businesses to enter the audio marketplace. Instead of depending solely on large buyers with hands on support, Triton’s partners will be able to reach a new class of advertisers that are typically difficult to serve through traditional processes.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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