Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Samba TV and MediaTek Deploy EdgeAI on Connected TVs Globally
Samba TV, the global leader in AI-driven media intelligence, announced its partnership with MediaTek, the world’s largest supplier of smart TV chipsets, to launch Samba AI™ with MiraAware, a groundbreaking edge-based AI solution that brings real-time, contextual intelligence directly to connected TV (CTV).
The new technology gives TV manufacturers, platforms, and advertisers real-time, privacy-safe intelligence about what’s happening on screen at the moment it appears. Built directly into MediaTek’s dedicated AI processing layer, Samba AI™ enables the TV itself to detect scenes, objects, brands, interactions and even sentiment of what’s happening onscreen without needing to send data to the cloud. The result is real-time contextual analysis that powers brand-safe advertising, AI-generated metadata, and content-aware experiences, while reinforcing user privacy and ensuring a smooth and uninterrupted viewing experience.
SugarCRM Named to Constellation Shortlists for Sales Engagement Platforms
SugarCRM, known for its award-winning intelligence-driven sales automation platform, has been honored by being named to the Constellation ShortLists™ for Sales Engagement Platforms and Sales Force Automation in the third quarter of 2025. These ShortLists are highly regarded within the industry as they highlight top-performing vendors across vital technology sectors, assisting organizations in navigating rapidly evolving customer and business demands. The selection process for the ShortLists is rigorous, grounded in multiple evaluation criteria such as client inquiries, partner feedback, customer references, vendor selection projects, market share, and internal research conducted by Constellation Research.
DeepBrain AI Launches Automated UGC Ad Videos
DeepBrain AI, a leading generative artificial intelligence company, announced the launch of a new automated advertising solution that generates product-use videos through AI avatars using only a single product image or a product detail page URL.
The update to the company’s synthetic video platform AI Studio enables instant creation of high-quality advertising content without filming, editing staff, or production facilities. With one image or URL, AI avatars can demonstrate real-life product use or generate UGC (User-Generated Content) style short-form videos, reducing both time and cost in ad production.
Shirofune Enhances Amazon Ads Automation With AMC Integration
Shirofune, the leading platform for digital advertising automation, announced it has enhanced its advertising automation tool by integrating with Amazon Marketing Cloud (AMC)’s Amazon Ads’ data clean room. This update enables automatic optimization of Amazon ad campaigns based on predicted Lifetime Value (LTV).
Shirofune will provide reporting for metrics not available in the standard Amazon Ads interface, including New Customer Acquisition Cost, New Customer ROAS, and LTV.
RetailPro and Onebeat Partner To Transform Inventory From Static Data to Profit Engine
Onebeat, the AI-powered inventory optimization platform, and RetailPro, a Nayax Ltd. Company and a global leader in retail management software, announced a strategic partnership which redefines inventory performance. This collaboration transforms static inventory data into a dynamic, real-time profit engine for modern retailers. For mid-market and enterprise retailers, staying relevant requires being agile and responsive to constantly shifting demand.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
