Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

The Enterprise Guide on Innovation and Security with Generative AI

LGG Industrial Boosts Sales Efficiency with SugarCRM AI

LGG Industrial Boosts Sales Efficiency with SugarCRM AI

LGG Industrial, a longstanding leader in fluid handling, sealing, and material conveyance solutions, is driving efficiency and growth with SugarCRM’s flagship sales automation solution, Sugar Sell, built to meet the unique needs of business-to-business (B2B) industrial companies.

“We chose the Sugar platform because it provides the sophisticated CRM tools we need to execute our new go-to-market strategy and drive organic growth”

Recommended MarTech Insights: IAS Launches Quality Attention and Social Attention Metrics

LGG Industrial offers comprehensive engineered fluid handling, sealing, and material conveyance solutions for a wide variety of industries and applications. With facilities across North America and decades of trusted experience, LGG Industrial is a top solution partner for some of the largest companies in North America.

Over 150 LGG Industrial sales and service professionals are now using Sugar Sell, and the company plans to deploy additional Sugar solutions, including Sugar Serve and Sugar Market, in the near future. The transition to Sugar’s intelligence-driven sales automation platform has transformed its sales operations, equipping sales reps with the tools needed to be more productive, efficient, and customer-focused.

“We chose the Sugar platform because it provides the sophisticated CRM tools we need to execute our new go-to-market strategy and drive organic growth,” said Tim Billingsley, Vice President, Revenue Operations, LGG Industrial. He explains that Sugar Sell has given the company a platform to transform its sales operations, ushering in newfound visibility and efficiency.

“We are looking to Sugar to help us accelerate the velocity of sales opportunities through the buyer journey to realize revenue faster,” added Billingsley. “Sugar is the ideal solution for B2B midmarket businesses like ours, and it’s a perfect fit to help us scale our sales operations and drive more revenue. With the introduction of Sugar Sell, the company has experienced 3 times the user adoption of previous sales tools.”

Sugar will also help the company better manage and respond to spikes in customer demand due to extreme weather and natural disasters.

“Helping LGG Industrial meet its unique business needs and overcome industry-specific challenges is a core strength of our CRM platform and a key area of expertise for our team at Sugar,” said Paul Farrell, Chief Product Officer, SugarCRM. “Creating new sales opportunities, expanding pipeline, accelerating sales processes, and driving faster revenue realization are key goals for LGG Industrial, and we’re pleased to be the solution to help the company achieve these goals and more.”

Recommended MarTech Insights: Sellars Absorbent Materials Unveils New E-Commerce Site

To share your insights, please write to us at news@intentamplify.com

Source – Businesswire

Share With
Contact Us