MadTech has officially rebranded to MadConnect , signaling its transformation into the industry’s Intelligent Connectivity Layer (ICL) a foundational platform enabling seamless integration, automation, and scalability for modern marketing and advertising ecosystems. As businesses face growing pressure to unify fragmented tech stacks, accelerate AI adoption, and reduce operational complexity, MadConnect is emerging as the standard for connecting MarTech and AdTech platforms quickly and efficiently in hours, not months.
A key part of the rebrand includes the evolution of MadTech’s product and data consulting services into MadConnect Professional Services , which now delivers AI-enabled solutions to help clients modernize their marketing infrastructure and drive faster time-to-value.
Bob Walczak, founder and CEO of MadConnect, outlined the company’s strategic evolution: “When we started MadTech in 2021, our goal was to tackle the industry’s most complex data and integration challenges. Through our work and client feedback, we realized that connectivity isn’t just a component of the solution it’s the core of it.”
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MadConnect Professional Services now operates as an extension of client teams, providing expert support in data strategy, development, and engineering to accelerate deployment and innovation. MadConnect powers these implementations with seamless, on-demand connectivity across the full AdTech and MarTech ecosystem.
The Rise of the Intelligent Connectivity Layer
Today’s enterprises often manage over 100 different platforms many of which don’t communicate with each other. As a result, engineering teams are bogged down maintaining integrations, data remains siloed, and AI initiatives stall due to infrastructure limitations. Per the PwC Future of AI Report (2025), 89% of business leaders believe that AI success hinges on a cohesive technology foundation. MadConnect is built to address this exact challenge.
The Intelligent Connectivity Layer (ICL) empowers organizations to transform their marketing infrastructure through advanced connectivity and automation capabilities.
It unifies fragmented tech stacks with fully managed, API-driven integrations that automate essential marketing functions such as audience activation, measurement, enrichment, and reporting all without requiring internal engineering resources. This streamlined approach reduces complexity while enhancing operational efficiency.
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ICL also enables intelligent automation and AI agent deployment through native support for the Model-Context Protocol (MCP). This allows seamless connectivity between platforms and AI agents, facilitating intelligent workflow execution from campaign creation to bid optimization across systems like Salesforce, Snowflake, and The Trade Desk. Importantly, this is achieved without the need for expensive re-architecture or compromising security.
By making any tech stack connected, AI-ready, and secure, ICL future-proofs marketing operations. It eliminates the need for costly rebuilds or long implementation timelines, giving organizations a scalable and forward-looking solution.
Security and compliance are built-in, with SOC 2 certification and in-environment deployment that ensures data remains under organizational control at all times.
Additionally, ICL delivers both strategy and execution through MadConnect Professional Services, providing on-demand expertise in data readiness, strategy development, and AI-enabled services to help organizations maximize the value of their tech stack.
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