Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
NiCE to Acquire Cognigy, Advancing the Leading CX AI Platform
NiCE, a global leader in AI-powered customer experience, announced that it has entered into a definitive agreement to acquire Cognigy, a global market leader in conversational and agentic AI. This strategic acquisition unites NiCE’s market-leading CXone Mpower platform with Cognigy’s leading conversational and agentic AI capabilities, enabling organizations to rapidly accelerate the adoption of AI-first customer service delivery, orchestrating AI agents seamlessly across the front and back office in a unified CX AI platform powered by purpose-built CX AI models.
Samba TV and Kochava Launch Unified TV Measurement for Scalable Attribution
Samba TV, a leader in AI-powered media intelligence, has joined forces with Kochava, a top omnichannel measurement and attribution firm, to introduce a groundbreaking unified cross-platform TV measurement solution. This partnership addresses a longstanding industry challenge by enabling advertisers and marketers to achieve continuous, reliable performance measurement across linear TV, connected TV (CTV), and digital platforms all at scale.
Netcore Cloud Reveals That Agentic AI Doubles Conversions
Netcore Cloud, a global MarTech leader, has unveiled its State of MarTech 2025 report, spotlighting the transformative rise of Agentic AI. Analysing over 1,000 top-performing campaigns executed across global brands, the report reveals that early adopters of Agentic AI have achieved 2X conversions.
Agentic AI is emerging as the marketer’s most powerful ally—automating workflows, running campaigns autonomously, and making decisions in real time at the speed of consumer intent. The report maps how intelligent AI agents are driving outcomes by aligning deeply with user behaviour, helping marketers scale personalisation, reduce acquisition waste, and increase lifetime value. Early adopters experimenting with affinity models, predictive segmentation, and content already see a 23% uplift in campaign performance. As brands optimize, benchmarks are expected to hit 30%-35% by year-end.
Reveal Introduces AI-Driven Insights to Transform OOH Campaign Performance Reporting
Reveal, the leading out-of-home (OOH) measurement platform, has unveiled advanced AI-driven features in its Mira Console, setting a new standard in campaign performance reporting. These enhancements deliver deeper insights, reduce manual analysis, and empower brands, agencies, and media companies to maximize ROI, further solidifying Reveal’s position as an industry innovator in OOH measurement.
The integration of AI represents a major milestone in the evolution of the Mira Console and the OOH industry. Building on the platform’s most recent release—which introduced a seamless user experience, enhanced post-campaign reporting, in-stride campaign reporting, custom data onboarding, and API-driven attribution—these new capabilities take performance analysis to the next level. By leveraging AI, Reveal enables users to uncover actionable insights faster, contextualize results with greater precision, and make data-driven decisions that drive campaign success.
involve.me Unveils Pioneering AI Assistant for Building Marketing Funnels
involve.me, a prominent funnel builder platform, has launched the beta version of its AI Agent, marking the first-ever use of conversational AI specifically designed for funnel creation. This innovative tool revolutionizes the way businesses build and optimize sales and marketing funnel by enabling users to generate, customize, and refine high-converting funnels through simple English chat prompts. Instead of navigating complex interfaces, users can now simply describe what they want a lead generation form, product quiz, survey, or pricing calculator and the AI Agent translates those requests into fully functional, multi-step funnels complete with landing pages and website embeds.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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