Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
WPP Media Launches as Fully Integrated, AI-Powered Media Company
WPP strengthened its position as the leading marketing services business for the intelligent era with the launch of its AI-driven media company, WPP Media.
Reflecting growing demand from marketers for fully integrated capabilities, WPP Media replaces GroupM as the name of WPP’s global media company. WPP Media manages more than $60 billion in annual media investment and works with more than 75% of the world’s leading advertisers in over 80 markets. Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media, leveraging common capabilities, technology and support functions.
Meet the People Acquires Yeoman Technology Group
Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, announced the acquisition of Yeoman Technology Group, a leading consultancy specializing in the management, optimization and execution of organic and paid Retail Media strategies across Amazon, Walmart, Target and other platforms. Terms of the deal were not disclosed.
The addition of Yeoman Technology Group represents MTP’s tenth brand acquisition since its founding and strengthens the agency group’s growing roster of specialized agencies. Building on its consistently rising client demand across North America over the past year, Meet The People’s Creative, Commerce, Media, Performance, and Retail Media teams are on track to grow to 800 full-time employees in the U.S. and Canada.
Tinuiti Earn TikTok Marketing Partner Badge for Media Mix Modeling
Tinuiti, the largest independent full-funnel marketing agency in the U.S. across the media that matters most, announced being a partner for TikTok’s new Media Mix Modeling (MMM) badge – the new focus area under the Measurement category recognizes Tinuiti as part of TikTok’s Marketing Partners Program. The program, which is composed of carefully selected third-party technology and service companies, recognizes partners across different categories and specialties who have a proven track record of success on TikTok.
Esbconnect and Mdeg Combine Datasets to Create GDPR Compliant Consumer Data File
Customer acquisition specialist esbconnect has announced a partnership with data company Mdeg, which will see the two companies’ datasets merged to form the UK’s largest independent deterministic data provider for ID resolution and audience targeting solutions.
The combined dataset, known as ideoOS, includes a fully GDPR-compliant HEM-IP (Hashed Email-IP) graph of more than 64m email addresses, postal addresses, and up to 440 data attributes, accessible as regularly delivered log files or a real-time streaming API. The API feed includes additional information against an HEM-IP and first sighting and resightings for confidence scoring. ideoOS supports cookie, MAID (Mobile Advertising ID) and other ID-based graphs to bolster their strength at a time when signal is rapidly disappearing. It also provides HEM-based audience segments for targeting in paid-social and programmatic buying platforms.
DoubleVerify, Impact Plus Team Up to Measure Ad Carbon Impact
DoubleVerify, the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint of their advertising. With this release, brands can leverage DV’s Emissions Measurement offering powered by Impact Plus, to understand and manage the carbon footprint of their digital advertising campaigns.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
