Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Ordoro and Zappy Partner to Expand Smart Shipping Solutions for Ecommerce Merchants
Ordoro, Inc., a leader in eCommerce logistics and inventory management, is collaborating with Zappy, a top-rated shipping platform, to help eCommerce merchants build smarter shipping workflows across regions. This co-marketing collaboration brings together Ordoro’s centralized shipping and inventory tools with Zappy’s localized shipping expertise to support merchants expanding into new markets while maintaining fulfillment efficiency.
Vodafone and Kaltura Sign a Partnership Agreement To Expand Cloud TV Services
Vodafone Group PLC and Kaltura, the AI Video Experience Cloud, announced that they have extended their partnership around the Kaltura-powered Vodafone TV solution (VTV).
Vodafone launched VTV in 2014, and it has since grown to serve several million subscribers across eight markets, consistently delivering reliable, high-quality video experience to viewers.
Kaltura’s platform has been supporting Vodafone’s continued transition from providing traditional on-premises based IPTV services to offering cloud-native over-the-top services. The partnership has driven innovation and growth for both companies and has enabled the rapid rollout and continuous evolution of Cloud TV services.
NiCE and RingCentral Expand Partnership To Boost AI-Driven Customer Experiences
NiCE has announced a multi-year renewal and expansion of its long-standing partnership with RingCentral, Inc., a leading provider in AI-driven business communications. This extension focuses on jointly marketing and selling the RingCentral Contact Center™, an enterprise-grade customer engagement platform powered by NiCE’s CXone Mpower AI technology. The renewed collaboration aims to further accelerate the transformation of customer and employee experiences through AI-powered solutions.
Samba TV Finds Advertiser Confidence Up as 68 Percent of Top Brands Grow TV Ads
The recent H1 2025 State of Advertising report by Samba TV highlights a strong resurgence in advertiser confidence, with 68% of the top 100 brands increasing their TV advertising spend during the first half of the year. This upward trend signals a strategic move by many companies to deepen their presence in the competitive marketplace rather than retreating amid uncertain conditions.
A significant driver behind this growth is the rapid rise of connected TV (CTV) viewership, which surged by 46% compared to the previous year. Streaming platforms, especially free ad-supported options, continue to expand audiences, prompting brands to adjust their media investments accordingly. However, different industries are displaying varied strategies; for instance, telecommunications giants like T-Mobile and Xfinity have notably ramped up TV budgets by 34% and 41%, respectively, while Verizon has pulled back 37% to focus more on digital and loyalty programs.
Aurora Mobile’s GPTBots.ai Integrates GPT-5 To Advance Enterprise AI Adoption
Aurora Mobile Limited (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, announced that its AI agent platform, GPTBots.ai, has integrated GPT-5, the latest large language model (LLM) from OpenAI. GPTBots.ai will now be able to deliver more powerful, intelligent, and efficient AI solutions to global enterprise customers, accelerating the adoption and advancement of enterprise AI applications.
With this integration, GPTBots.ai is unlocking new value for diverse user groups by providing enhanced capabilities. It also provides partners with development tools, API access, and technical support to facilitate the creation of customized solutions and enable mutually beneficial growth.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
