Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Everyone Talks CX, Almost No One Delivers
Global cloud communications platform Infobip has released findings from a new study conducted by Harvard Business Review Analytic Services (HBR-AS) revealing a sharp disconnect in customer experience (CX): while 93% of those surveyed from the HBR audience recognize the high importance of creating positive conversational experiences, only 36% believe their organization is highly effective at it. Even more striking, just 11% report they’re highly effective using AI to deliver human-like conversations.
Iterable Appoints Sam Allen as New CEO to Accelerate Growth and AI Innovation
Iterable, the AI-powered communication platform, announced the appointment of Sam Allen as Chief Executive Officer and newest member of the Board of Directors, effective August 1, 2025. Allen will lead Iterable’s next chapter, with a focus on expanding its enterprise business, deepening its global footprint, amplifying customer impact, and advancing the company’s leadership in AI-powered customer engagement.
Innovid Launches New Tools to Supercharge Retail Media Performance Everywhere
You’re watching Innovid’s Feature Beat, we look at new product changes aimed at modernizing advertising tech towards automation and efficiency across every screen. Last time we drove new social advertisement performance by executing with advertising automation tools we developed. This month we touch on retail media networks RMNs which is arguably the fastest growing advertising category. Mediaocean’s upcoming H2 Market Report indicates over a third of marketers expect to increase spend on RMN ads in H225.
Wix Expands Font Library through Strategic Partnership with Monotype
Wix.com Ltd., the leading SaaS website builder platform globally1, announced a strategic partnership with Monotype Imaging Inc., a global leader in type design and technology, extending Wix’s font library. The newly curated typeface collection is now available to Wix users, self creators and agencies – offering them a broader spectrum of high-quality typefaces to elevate their content and match their vision, including greatest hits like Helvetica® and Avenir®, and a host of new classics such as Recoleta, Kibitz Pro, and Aether.
Salesforce Appoints Amy Chang and David B. Kirk to Its Board of Directors
Salesforce, the world’s #1 AI CRM, announced the appointments of Amy Chang, accomplished technology executive, AI entrepreneur, and advisor, and David Kirk, pioneering computer scientist and former NVIDIA chief scientist, to the Salesforce Board of Directors, effective immediately.
“I’m thrilled to welcome Amy and David to Salesforce’s Board. Their exceptional experience driving innovation and deep technical expertise will be invaluable as we unlock the full potential of human-AI collaboration and digital labor for our customers with Agentforce and across our deeply unified platform,” said Marc Benioff, Chair and CEO of Salesforce. “With Amy and David, we continue to build the most innovation-forward and technical board in Salesforce’s history – strengthening our ability to deliver transformative value for all our stakeholders in this new agentic AI era. I couldn’t be more excited about the opportunity ahead.”
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
