Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
HubSpot Unveils the Loop a New Growth Playbook for the AI Era
HubSpot has unveiled its latest marketing strategy, called the Loop, representing a significant shift in how companies drive growth during the rapidly evolving AI era. This new approach arrives at a time when traditional marketing funnels are faltering, as the majority of online searches never even generate clicks, and consumers increasingly get answers directly from AI-powered tools rather than visiting company websites. According to Kipp Bodnar, HubSpot’s Chief Marketing Officer, the Loop is designed to meet buyers wherever they are, harnessing the power of artificial intelligence to personalize communications and improve effectiveness with every interaction.
Concentrix Recognized as Leader in Digital Marketing and Sales
Concentrix Corporation, a prominent global technology and services company, announced that it has been named a Market Leader in the 2025 Digital Marketing and Sales Services Horizon report by HFS Research. This distinction marks Concentrix’s elevation from an industry disruptor to a top-tier influencer, highlighting its substantial growth in digital marketing and B2B sales. The recognition comes as part of an annual HFS analysis spotlighting organizations that are redefining value creation throughout the sales and marketing lifecycle. Concentrix stood out among 14 worldwide service providers, receiving the report’s highest honor due to its compelling value proposition, ongoing innovation, and notable impact in the market.
Genesys and ServiceNow Expand Partnership for Transformational CX
At Xperience 2025, Genesys®, a global cloud leader in AI-Powered Experience Orchestration, announced an expanded strategic partnership with ServiceNow®. Together, they will deliver new Agent2Agent (A2A) orchestration, enabling customers to self-serve across the enterprise by making it possible for AI agents to autonomously collaborate on interactions and tasks, fueling greater operational efficiency and consumer loyalty.
Adobe Announces General Availability of AI Agents for Businesses To Transform CX Orchestration
Adobe announced the general availability of AI agents that will reshape how businesses build, deliver and optimize customer experiences and marketing campaigns. Powered by the Adobe Experience Platform (AEP) Agent Orchestrator, Adobe is also creating an AI platform for businesses to manage and customize agents from Adobe and across third-party ecosystems—ensuring agents can understand context, plan multi-step actions, refine responses and more. AEP, used by many of the world’s leading businesses to connect real-time data across their organization, anchors Adobe’s offerings in a deep understanding of enterprise data, content and workflows. This provides the foundation for agents to take contextually relevant actions and deliver ROI.
Adverity Unveils Adverity Intelligence To Power Data‑Driven Marketing Future
Adverity, a prominent marketing data platform, has introduced Adverity Intelligence, a new AI-powered analytics layer designed to revolutionize how marketing teams transform complex data into intelligent actions. This innovative platform uses advanced AI along with Model Context Protocols (MCP) technology to help marketers and teams move swiftly from raw data to actionable insights with confidence and ease.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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