Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
AirOps Raises $40 Million To Redefine How Brands Compete in AI Search Era
AirOps has secured 40 million dollars in Series B funding as the company positions itself at the center of a major shift in how brands compete for visibility in the age of artificial intelligence driven search. The funding round was led by Greylock with support from Unusual Ventures, Wing Venture Capital, XFund, Village Global VC, and Frontline VC. More than two dozen experienced growth and marketing executives also participated. With this round AirOps has now raised a total of 60 million dollars. The announcement comes after a period of strong expansion as many companies work urgently to ensure their content can be surfaced effectively in AI platforms.
Gain Theory Unveils Five Essential Strategies To Navigate the Crowded MMM Landscape in 2026
Global marketing effectiveness and foresight consultancy, Gain Theory, released a new guide, ‘Making MMM Fit for 2026: An Essential Guide for Marketers’, providing guidance on navigating the rapidly evolving marketing mix modeling (MMM) ecosystem and maximizing marketing effectiveness in an increasingly volatile landscape.
The comprehensive guide addresses the surge in MMM adoption, with nearly half (47%) of US marketers planning to invest in MMM over the next year, according to EMARKETER data cited in the guide. It comes as marketers face mounting pressure to demonstrate the value and impact of marketing against business objectives and defend budgets amid economic volatility.
TVIQ Strengthens Leadership as Mission To Redefine the CTV Ecosystem Gains Momentum
TVIQ, the global leader in connected TV (CTV) revenue operations, announced the promotion of Miles Pretlove to Senior Director of Ad Operations. With Miles in this new role, TVIQ is reinforcing its commitment to publisher empowerment and advancing the CTV advertising ecosystem.
With over a decade of experience across the agency, publisher, and ad exchange sides of the industry, Pretlove has played a critical role in scaling TVIQ’s revenue operations and delivering measurable growth for its partners. His promotion marks a pivotal moment for the company as it continues to drive a paradigm shift in the CTV supply chain, creating a more balanced, transparent, and profitable environment for publishers.
Twilio Latest Report Highlights Conversational AI Rapid Adoption and Challenges
Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, released its Inside the Conversational AI Revolution report.1 Based on a global survey of 457 business leaders and 4,800 consumers across 15 countries, the report unearths major trends related to conversational AI’s adoption, perceptions, and expectations, including a finding that 99% of organizations anticipate their conversational AI strategy will change in the next 12 months.
“Businesses that want to successfully deploy conversational AI for customer service, sales, and marketing need to prioritize customer preferences in order to build long-term trust,” said Inbal Shani, chief product officer and head of R&D at Twilio. “As with any new technology, business leaders must be ready to navigate a rapidly changing technical landscape. The key capabilities to prioritize are flexibility, experimentation, and continuous monitoring of the customer experience.”
billups Launches AI Powered Agentic System for Out-Of-Home Advertising
billups, the world’s largest independent Out-of-Home (OOH) technology and managed services company, announced significant enhancements to its technology capabilities, including the introduction of audrai, the first AI-powered agentic system built to optimise planning and performance for OOH advertising. The company’s technology-first approach has fuelled expansion across more than 20 countries while building on significant momentum and leadership in the UK and EMEA markets.
The company’s suite of proprietary data and measurement tools, anchored by the newly launched audrai, is transforming how brands worldwide plan, measure, and optimize their OOH investments.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
