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The Enterprise Guide on Innovation and Security with Generative AI

Martech Weekly Roundup: Trends and Innovations Roundup

Martech Weekly Roundup: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experiencemarketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

DISH Media Unveils AdvantEdge a Game-Changer Data Driven TV Advertising

DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, launched AdvantEdge a next-gen, holistic advertising solution unifying how brands reach their audiences across linear and connected TV (CTV). Built on verified, anonymized first-party data, AdvantEdge delivers advertisers highly effective campaign solutions that connect, convert and scale.

In an industry that’s often fragmented and complex, AdvantEdge streamlines advanced advertising creating a more efficient and simplified process for media buyers. Using DISH Media’s deterministic data and an advanced tech stack, brands can now target audiences with unmatched accuracy— on any screen, at any time, 100% digitally, including linear.

ABBYY Names Arnaud Lagarde VP of Sales to Boost EMEA Growth

The global leader in purpose-built AI for intelligent automation, ABBYY, appointed Arnaud Lagarde as its new Vice President of Sales for EMEA.

The appointment comes as ABBYY expands its EMEA leadership team with the goals of strengthening regional growth, deepening customer relationships, and accelerating the adoption of intelligent automation solutions across key markets.

Lagarde joins ABBYY from OctaiPipe, where he held the Chief Revenue Officer role. Over the last two decades, Lagarde has overseen over 100 automation and AI projects across major companies including Astra Zeneca, ING, Societe Generale, Telefonica, and UBS.

Press Ganey Forsta Acquires InMoment, Boosting AI Innovation in Customer Experience

Press Ganey Forsta, a leading provider of experience measurement, data analytics, and insights, announced it is acquiring InMoment, a customer experience technology company with deep expertise in AI, natural language processing, and cross-industry solutions. United by a shared purpose—helping organizations create better experiences and stronger outcomes—the two companies will combine their capabilities to deliver the most advanced experience technology, connecting employee, customer, and operational data to turn insights into action.

Informatica, a leader in enterprise AI-powered cloud data management, announced significant advancements to deepen its collaboration with Microsoft. The announcements were made at Informatica World, the company’s annual data management and AI conference held in Las Vegas.

“As enterprises increasingly rely on data to fuel their analytics and GenAI initiatives, data quality and governance, along with copilot experiences, become critical for successful business outcomes,” said Krish Vitaldevara, Chief Product Officer at Informatica. “By integrating our cloud data management capabilities directly into Microsoft Fabric, and building CLAIRE® Copilots leveraging Azure OpenAI Service, we’re empowering business users to build enterprise grade analytics and AI applications.”

SurveyMonkey Opens New Office in Costa Rica, Growing Global Momentum

SurveyMonkey, the world’s most popular platform for surveys and forms, announced the opening of its newest office in Heredia, Costa Rica. The country’s skilled workforce and strategic location for customers in both North and South America make it a natural next step as SurveyMonkey builds a global team that reflects and supports its diverse customer base.

Established in Cariari Corporate Center (formerly Plaza Real Cariari) in Ulloa, Heredia, the new office is home to 40 employees across key functions including customer operations and success, engineering, human resources, and sales. SurveyMonkey plans to increase the team size by 30% by the end of 2025, with an emphasis on hiring in customer success, operations, and marketing functions.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com

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