Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Netcore Cloud Partner With Shopify To Elevate Real-Time Ecommerce Engagement
Netcore Cloud, a global leader in MarTech and customer engagement solutions, announced the launch of its official, marketplace-certified plugin on the Shopify platform. The collaboration brings together Shopify’s commerce infrastructure with Netcore’s customer engagement capabilities, giving merchants a powerful, unified solution to automate and personalise customer journeys in real-time. The plugin enables e-commerce brands to unify store data and activate real-time campaigns across email, SMS, and WhatsApp in under four hours, with no developer effort.
CallRail and MNTN Integration Brings Performance TV Attribution To Calls and Texts
CallRail, a leading platform for engagement tracking, and MNTN, a Connected TV (CTV) performance marketing company, have launched a new integration that enables advertisers to directly attribute inbound phone calls and text messages to the specific CTV ads that prompted them. Traditionally, tracking leads from TV advertising has been a major challenge, but MNTN’s Performance TV platform had already introduced detailed campaign insights, such as incrementality, revenue, and conversion data tied directly to campaigns. The addition of CallRail’s call and text tracking brings even greater clarity and depth to this attribution.
AdRoll Unifies Under One Brand, Empowering Marketers With an AI Connected Ad Platform
AdRoll announced a major brand transformation designed to simplify its market presence and strengthen its position as the innovation leader in advertising technology. RollWorks, previously a NextRoll business unit focused on account-based marketing, will officially become the company’s AdRoll ABM product, uniting under the AdRoll brand to form one connected advertising platform built for fast-moving marketers.
The move unifies NextRoll’s portfolio under AdRoll, simplifying the experience for customers and spotlighting the platform’s strengths in data, AI, and multi-channel advertising within a connected ecosystem that drives measurable outcomes. With this transformation, AdRoll emerges as an AI-powered, full-funnel platform with solutions for e-commerce, social media, account-based marketing, and cross-channel attribution.
Alloy and Strapi Partner To Deliver Data-Rich, Scalable Digital Experiences
Alloy, a premier agency specializing in precision storytelling and creating digital experiences for innovative tech brands, has announced a strategic partnership with Strapi, the largest open-source headless content management system (CMS). This collaboration offers brands the ability to build modern, scalable websites with a customizable headless CMS that can grow alongside their business needs.
Samba TV Selects Adtech Leader for DACH and Nordic Growth
Samba TV, a global leader in AI-driven media intelligence, has appointed Frank Süeltmann to lead its go-to-market strategy in DACH (Germany, Austria, and Switzerland) and the Nordic regions building on its accelerated growth across the region. The move signals the company’s expanded commitment to serving advertisers and agencies with the most accurate data, contextual media intelligence, cross-platform measurement, and agentic advertising solutions.
Based in Hamburg, Süeltmann will oversee Samba TV’s commercial strategy, client partnerships, and market expansion. He brings more than 25 years of adtech leadership experience, including senior and multi-market roles at GumGum, OMD (Omnicom Media Group), dentsu, Livewire, Yieldlab, and WPP Media.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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