Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
The Trade Desk Unveils Major Revamp of Digital Ad Data Marketplace
The Trade Desk has announced Audience Unlimited, a sweeping update to its third-party data marketplace, which the company says will significantly improve accessibility and affordability for advertisers. The launch is planned for late 2025 across select agencies, with full availability expected in early 2026.
For many brands, third-party data is central to maximizing campaign targeting and identifying new opportunities. Still, adoption has lagged due to high expenses and the difficulty of sorting through countless providers to determine what information delivers true value. Current spend on this data can reach nearly 20 percent of a campaign’s media budget, making it a costly decision for marketers.
KERV.ai Launches First Object-Level Contextual Marketplace for OLV and CTV
KERV.ai, a leader in AI-powered video analysis, performance, and monetization, has launched its groundbreaking Contextual Marketplace an industry first offering pixel-edge, object-level contextual targeting across premium online video (OLV) and connected TV (CTV) inventory. The Marketplace spans a broad range of content including short and long-form video on demand (VOD), broadcaster-owned live streams, and FAST channels. Powered by dual-patented pixel-edge recognition technology and trained on over eight years of proprietary AI, the platform transforms video streams into actionable data by generating unique metadata signals that identify the most relevant objects and moments within the content. This enables brands to deliver highly engaging, immersive, and contextually precise ad experiences with unmatched scale and accuracy.
Samsung Ads and Publica by IAS Extend Exclusive Global Partnership for CTV Ad Serving
Publica by IAS, the leading Connected TV ad server for publishers and smart TV manufacturers, announced the next phase of its multi-year global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetizing video programming across CTV inventory more effectively.
Viant and Tubi Expand Partnership To Boost CTV Performance
In a strategic collaboration aimed at enhancing the effectiveness of connected TV advertising, Viant Technology has announced a significant expansion of its partnership with Tubi, Fox Corporation’s popular free ad-supported streaming service. This deepened alliance is set to provide advertisers with more accurate and scalable ways to reach addressable audiences across Tubi’s massive and rapidly growing platform.
Jasper and Braze Partner To Transform Customer Engagement Workflows With AI Content
Jasper, the world’s leading AI content automation platform, announced a strategic integration with Braze, the leading customer engagement platform, that reimagines how enterprise marketing teams create, personalize, and deliver campaigns. The integration brings Jasper’s deep audience context and on-brand content generation capabilities into Braze, giving marketers a seamless workflow that accelerates campaign execution, deepens personalization, and ensures every message stays consistent with brand standards.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
