Martech Weekly Roundup: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Highspot Winter Release Transforms Sales Coaching with AI

Highspot, the only GTM enablement platform, today announced its Winter ‘25 product release, delivering always-on coaching for go-to-market (GTM) teams, powered by Highspot’s patented artificial intelligence (AI). Highspot uses AI to provide the most comprehensive assessment of sales skills in the industry: self-reviews, manager reviews, practice role-playing, real-world meetings, and even buyer surveys. By correlating these skills to business outcomes, Highspot enables GTM teams to identify and rapidly scale winning sales behaviors across any size organization and predictably grow revenue.

LocaliQ Expands Portfolio with AI-Powered Dash

LocaliQ, Gannett Co., Inc. Digital Marketing Solutions (DMS) business, has launched Dash by LocaliQ, an Artificial Intelligence (AI) lead management SaaS solution to harness lead conversion. With its comprehensive suite of features, AI agents, advanced automation capabilities and AI-powered reporting, Dash is at the forefront of marketing technology – paving the way for businesses to achieve unprecedented growth through optimized lead management.

Salesforce Opens Regional HQ in Riyadh, Boosting Growth

Salesforce, the world’s 1 AI CRM, announced plans to expand its presence in Saudi Arabia with a new regional headquarters in Riyadh. Salesforce also announced plans to partner with IBM to open a Center of Excellence in Riyadh. Separately, it pledged to provide upskilling opportunities to 30,000 Saudi citizens by 2030. These investments underscore Salesforce’s growing presence in the region as more companies invest in Agentforce, the digital labor platform for enterprises.

SOCi Earns ISO 42001 Certification for Ethical AI Standards

SOCi Inc., the leader in AI-powered marketing solutions for multi-location businesses, proudly announced it has achieved ISO 42001 certification, an internationally recognized standard for the responsible development, deployment, and maintenance of Artificial Intelligence (AI) systems. SOCi is one of the first companies in the martech space to earn this certification, reinforcing its position as a trailblazer in ethical and sustainable AI practices.

Intermedia Launches Contact Center for Microsoft Teams

Intermedia Cloud Communications, a global leader in AI-powered communications, today introduced the industry’s first solution to fully embed unified communications (UC) and customer experience (CX) capabilities directly within the Microsoft Teams application. By adding Contact Center (CC) functionality to its previously launched Intermedia Unite^® for Teams Advanced, Intermedia sets a new benchmark as the first provider to seamlessly unify both capabilities within the Teams environment, delivering a powerful communications and customer experience platform.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com