Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Aurora Mobile Brings EngageLab and GPTBots.ai to DXPO Fukuoka 2025
Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, recently showcased its flagship platforms, EngageLab and GPTBots.ai, at DXPO Fukuoka 2025 (October 10–11), Japan’s premier Sales & Marketing Digital Transformation Expo held at Marine Messe Fukuoka. The Company demonstrated how its innovative solutions help Japanese enterprises enhance efficiency, customer engagement, and operational excellence.
DXPO Fukuoka 2025 gathers influential decision-makers from a broad range of industries, including manufacturing, IT, healthcare, real estate, finance, logistics, retail, and more. Throughout the event, Aurora Mobile’s booth became a focal point for business leaders seeking practical strategies to leverage AI and automation for both customer-facing and internal operations.
Freepik Launches Freepik Spaces To Power AI Visual Creation in Real Time
Freepik launched Freepik Spaces, a powerful new product within its AI Creative Suite that provides a node-based interface to build, automate, and collaborate using AI workflows. Freepik Spaces enables creative teams – including creative directors, advertisers, marketers, filmmakers, innovation leads in enterprise, and their stakeholders – to go from concept to campaign on a shared space in real time.
Freepik’s AI Creative Suite brings together the latest AI models, professional editing tools and stock assets within a single platform, enabling creatives to build end-to-end processes that produce high-quality results consistently. Millions of creatives worldwide, including more than 700,000 premium subscribers, use Freepik to produce and enhance professional-grade visuals, empowering individuals and enterprises to create stunning visuals with ease.
Sitecore Launches Sitecore Studio Revolutionizing Customization for the SitecoreAI Platform
Sitecore® introduced Sitecore Studio, the breakthrough innovation layer of SitecoreAI, the first-of-its-kind digital marketing platform. Sitecore Studio empowers customers and partners to build and customize AI-powered agents and workflows that automate marketing tasks within secure, governed environments. It places artificial intelligence at the center of marketing and, importantly, in the hands of marketers.
Unveiled at Symposium 2025, SitecoreAI brings Sitecore’s industry-leading CMS, DAM, MRM, and CMP solutions together in a composable SaaS platform that unites content, data, and personalization in one intelligent system. The platform launches with more than 20 AI agents delivered out of the box, available immediately and at no extra cost, with hundreds more expected to be available in the coming months, many of which will be built by an active ecosystem of partners and customers.
Amazon Ads and iHeartMedia Expand Partnership With New Programmatic Audio Offering
Amazon Ads and iHeartMedia announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to iHeart’s vast streaming audio portfolio. The expanded partnership brings Amazon’s trillions of shopping, streaming, and browsing signals together with iHeart’s millions of listeners across streaming audio for meaningful reach at scale. Advertisers using Amazon DSP can now extend their omnichannel campaigns across iHeart’s diverse portfolio of streaming audio to connect with listeners across devices like smartphones, smart speakers, tablets, gaming consoles, and more. The new integration of iHeartMedia’s streaming music and live streaming radio is available now on Amazon DSP. Access to iHeartPodcasts and the unmatched scale and reach of its broadcast radio stations will follow in 2026.
Samsung Ads and AdGood Partner To Empower Nonprofits With Donated CTV Inventory
Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organization pioneering affordable access to Connected TV (CTV) for mission-driven organizations, announced a landmark partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the AdGood nonprofit media marketplace. Now, nonprofits with resources across the spectrum have equal access to TV campaigns on the most-watched screen in the home.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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