PubMatic & KERV.ai Partner to Boost Programmatic Ads

KERV.ai, a leader in video analysis, performance, and monetization, announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. Through this collaboration, marketers can now layer KERV’s portfolio of AI-powered interactive and shoppable video capabilities across PubMatic’s premium inventory.

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“While the partnership immediately unlocks KERV’s comprehensive suite of interactive and commerce-based ad products to buyers on premium supply, it will also serve as the launching pad to further accelerate additional data-driven and content-based solutions.”

“KERV’s focus continues to be innovating with the industry’s most forward-thinking partners. PubMatic’s curation platform provides a turnkey and scalable conduit to bring KERV’s cutting-edge tech and data to the masses,” said Ryan Schoenfeld, VP of Technical Partnerships at KERV. “While the partnership immediately unlocks KERV’s comprehensive suite of interactive and commerce-based ad products to buyers on premium supply, it will also serve as the launching pad to further accelerate additional data-driven and content-based solutions.”

With KERV’s interactive ad capabilities now available through PubMatic, brand and agency buyers have a simple, fast, and efficient path to a curated supply of KERV’s interactive and shoppable creative ad units. Advertisers will access KERV’s portfolio of AI-powered interactive and shoppable video formats across Online Video (OLV) and Connected TV (CTV), coupled with cookie-free, first-party targeting capabilities based on KERV’s unique audience identifiers – ensuring contextual relevance and brand safety.

“Our partnership with KERV provides direct access to premium ad spaces and leverages first-party data to deliver the most engaging and relevant shoppable, interactive ad experiences,” said Abbie Reichner, Regional VP, Customer Success, CTV at PubMatic. “This is just the beginning as we introduce scalable, innovative solutions that simplify and accelerate the path to purchase, benefiting both advertisers and consumers.”

Available now to all KERV and PubMatic customers, this partnership reflects both companies’ commitment to continuous innovation, user engagement, and maximizing revenue opportunities for brands and publishers.

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Source – Businesswire