Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
New Measured Insights Report underscores that without incrementality measurement, CTV’s true business contribution cannot be reliably understood Measured, the AI-powered marketing effectiveness platform trusted by
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
CallRail, a leading platform for engagement tracking, and MNTN, a Connected TV (CTV) performance marketing company, have launched a new integration that enables advertisers to
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Kargo, the leading creative media ad exchange, has partnered with the Ad Council in support of their “Tear the Paper Ceiling” campaign, created in partnership with Opportunity@Work, to
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Viant Technology Inc., a prominent name in Connected TV (CTV) and AI-driven programmatic advertising, has announced a strategic partnership with AdTegral, a programmatic media solutions
PebblePost, a leading company in performance marketing known for its Programmatic Direct Mail and Connected TV (CTV) capabilities, has announced the appointment of Will Harrington
Inc. revealed that Awarity ranks No. 2424 on the 2025 Inc. 5000, its annual list of the fastest-growing private companies in America. The list provides
Cool.co, a forward-thinking platform transforming the intersection of culture and commerce for brands, has named Chris Emme as its new Head of U.S. Advertiser Sales.
ElementalTV, a prominent innovator in connected TV (CTV) advertising technology, has formed a strategic partnership with Cineverse, a leading entertainment studio and major player in
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Kargo, a leading platform specializing in creative optimization, is making significant strides in Connected TV (CTV) advertising by delivering stronger performance and smarter measurement for
OpenX Technologies, a global leader in omnichannel supply-side platforms, has announced a groundbreaking integration with S&P Global Mobility’s Polk Automotive Solutions portfolio, marking the first
Viant Technology Inc., a prominent player in Connected TV (CTV) and AI-driven programmatic advertising, has announced a partnership with Wurl to deliver scene-level contextual intelligence
Harmonic, a leader in video delivery solutions, has unveiled new improvements to its acclaimed VOS®360 Ad SaaS platform, designed to help streamers, content providers, and
Nielsen, the global authority on audience measurement, data, and analytics, has announced that it will introduce a new layer of insights into Australia’s fast‑growing Connected
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