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New Framework Aims to Cut Complexity, Lower Costs, and Speed Deal-Making Across the Digital Ecosystem Public Comment Period Open For 60 Days Until July 21, 2025; IAB Invites Entire Digital Advertising Ecosystem to Participate After more than one-year of collaboration with…
AANHPI audiences over index the total U.S. for share of time spent with Netflix and Amazon Asian American viewership of World Series spiked 146% in 2024 AANHPI women are 83% more likely to have spent over $500 on skincare Asian American, Native…
Former Netflix Executive Peter Naylor Joins Board of Directors to Help Accelerate the Company’s Strategic Growth Plans Cadent, the predictive advertising company, launched The Cadent Platform — a unified, enterprise-class advertising system that uses predictive modeling and real-time performance optimizations to…
Evans to Lead U.S. Sales Organization at LG Ad Solutions LG Ad Solutions, a global leader in connected TV and cross-screen advertising, announced the appointment of Mike Evans as Senior Vice President, Head of U.S. Sales. This key leadership hire…
TNL Mediagene, Asia’s next-generation digital media and data group, announced a strategic partnership with one of Taiwan’s leading e-commerce brands, PChome Online. This collaboration marks a significant step in shifting the retail media ecosystem by integrating the DNA of Content Marketing and…
Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance on TikTok DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the launch of pre-bid video exclusion lists for…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Volume of engagement represents one of the largest collections of consumer shopping data available in virtual 3D environments Infinite Reality (iR), an innovation company powering the next generation of digital media and ecommerce through extended reality (XR), artificial intelligence (AI),…
Soundwave Digital is pleased to announce the hire of Chris Martin as Executive Vice President, doubling down on the company’s dedication to driving innovation in the AdTech and digital media sectors. With a distinguished AdTech career spanning over a decade,…
As the media landscape continues to rapidly evolve, Redbrick will drive innovation and transformation with the trusted publisher Redbrick, a company that builds, acquires, and supports innovative businesses, announced the acquisition of pioneering digital media company Quartz and The Inventory, the consumer…
Women’s Basketball Tournament Season Marks the Launch of a Collaboration Between Deep Blue, Precise, and Genius Sports Deep Blue Sports + Entertainment announced the launch of the Women’s Sports Audience Intelligence & Monetization (WS/AIM) Service, built in partnership with Precise,…
New, original games and puzzles are available to library patrons for free with a library card Hoopla Digital, the only all-in-one digital media app for public libraries and their patrons, announced its partnership with Puzzmo, the premier puzzle platform from…
Film & TV Distribution Tech Provider Joins TransPerfect Media TransPerfect, the world’s largest provider of language and AI solutions for global business, announced it has acquired Blu Digital Group, a leader in digital media services, cloud-based workflow automation, and content…
Mark Donohue Joins to Lead Next Phase of Growth for Placements.io Retail Media Customers Placements.io, the leading advertising operations platform, announced the appointment of 20-year advertising vet, Mark Donohue, as General Manager of Retail Media. Donohue, who brings deep retailer…
Integral Ad Science, a leading global media measurement and optimization platform, announced its Chief Product Officer (CPO), Srishti Gupta, has been appointed to IAB Tech Lab’s Board of Directors. Aligned with IAS’s mission to drive trust and transparency across the…
Net Influencer announced the appointment of Anthon Garcia as Senior Editor. In his new role, Anthon will be responsible for shaping editorial strategy, developing partnerships, and mentoring junior editorial staff for both Net Influencer and its flagship newsletter, Influencer Weekly. Net Influencer announced…
Drata, the trust management platform, announced a strategic partnership with HGS, a leading provider of solutions in digital experience, applied artificial intelligence (AI) business process management (BPM), and digital media services. For well-established, mature companies, managing large IT environments can…
Global brands gain comprehensive coverage with both content-level avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the launch of content-level controls for Meta’s…
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