As advertisers push for greater clarity and trust in digital advertising, the structure of the auction itself has come under increased scrutiny across the MarTech
Clear Channel Outdoor’s Airports Division has secured a new long term partnership with the Metropolitan Washington Airports Authority, reinforcing its role in shaping the digital
As advertisers push for more precise and responsive media performance, Circana has expanded its partnership with Yahoo by integrating its Campaign Conversion Feed into the
Innovid has taken another step in advancing real time advertising performance by expanding its Harmony offering with a new capability known as Conversion signals. The
New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimize premium traditional TV inventory alongside their digital media spend.
mktg.ai, the Creative Intelligence System that helps marketers unify, analyze, and act on creative performance, has announced the appointment of advertising veteran Jon Bond as
MediaGo, the intelligent advertising platform powered by deep learning, has officially joined IAB UK, the leading organization representing the UK’s digital advertising industry. This membership reinforces
In a strategic move to bolster its technological leadership, the video and advertising platform JWP Connatix has appointed veteran ad tech executive Pat DeAngelis as
New advertising platform leverages American Express digital platforms, giving advertisers the ability to help reach customers in high-intent, relevant moments American Express unveiled Amex Ads,
Nexverse.ai, the AI-native omnichannel ad exchange from VerSe Innovation one of India’s leading digital media companies has announced a strategic partnership with Markapp Media,
Founder and CEO Marie Swift Remains at the Helm as Rising Star Partner Jonny Swift Steps Into Elevated Leadership Role Impact Communications, Inc. (Impact), an
New Appointments Strengthen Business Development, Direct Sales, and Sales Enablement Mundial Media, a leading contextual marketing platform specializing in multicultural audiences, announced the appointment of
Wereldhave has entered into an exclusive partnership with Ocean Outdoor Netherlands to install and manage more than 150 new digital advertising screens in 11 of
TNL Mediagene, a prominent digital media and data enterprise based in Tokyo and listed on Nasdaq, recently revealed its latest venture an advanced AI-powered content
Similarweb, a leading digital market intelligence company, welcomed Tamar Rapaport-Dagim to its Board of Directors, following her election with overwhelming support at Similarweb’s annual general
Cool.co, a forward-thinking platform transforming the intersection of culture and commerce for brands, has named Chris Emme as its new Head of U.S. Advertiser Sales.
Aditude, a leading technology company, announced the appointment of Anthony Gonsalves as its first Chief Revenue Officer (CRO). Gonsalves joins Aditude from JWP Connatix, where
Guideline, a leading provider of advertising data and media planning technology, has rolled out its Digital Ad Data Innovation Suite, a major enhancement to its
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