CES 2026 Highlights for Marketers and Media Leaders
January 27, 2026
CES 2026 was a reality check for how quickly marketing, media, and technology are collapsing into a single operating system for growth. Behind the hardware
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Tag: marketing analytics
Amplitude Acquires InfiniGrow To Expand Revenue Analytics for Marketers
January 15, 2026
As marketing teams face growing pressure to prove revenue impact, analytics platforms are moving beyond reporting toward decision support and forecasting. Amplitude’s acquisition of InfiniGrow
How ESPN Is Redefining Cross-Platform Audience Measurement With Comscore
January 8, 2026
ESPN is rolling out a new way to really see how fans connect with their content. They’re teaming up with Comscore, using its cross-platform content
Latest Marketing Tech Insights: Trends and Innovations Roundup 6 Oct 2025
October 7, 2025
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Circana Launches AI-Powered Marketing Foresight With New User Experience
October 6, 2025
The data analytics and advisory firm Circana has unveiled a significant evolution of its Marketing Foresight® solution, introducing a next-generation platform designed to revolutionize how
Xsolla Web Shop and Singular Join Forces To Deliver Cross-Platform LTV
September 11, 2025
Xsolla Web Shop and Singular S2S Integration Bridges the Gap Between Mobile Marketing and Web Transactions for Complete Campaign Visibility Xsolla, a global video game
Circana Completes Acquisition of Nielsen’s Marketing Mix Modeling Business
August 22, 2025
Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM specializes in advanced statistical modeling that helps brands understand the true
Orbit Analytics Launches AirQuery Augmatica, AI Self-Service Analytics for Enterprises
August 6, 2025
In a significant breakthrough for enterprise business intelligence, Orbit Analytics has introduced AirQuery Augmatica, an AI-powered virtual analytics assistant built with the goal of democratizing
800.com Adds GA4 Integration to Connect Call Tracking With Website Conversions
May 23, 2025
800.com customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions. 800.com, a leading cloud telecom provider, announces
AdsAdvisor Launches Globally to Accelerate Growth for Mobile Businesses
May 12, 2025
AdsAdvisor introduces a full ecosystem of marketing solutions designed to support mobile businesses at every stage — from strategy to execution and beyond AdsAdvisor, a
Jellyfish Launches AI Powered Media In Housing Platform
March 26, 2025
Launch Completes 12-Month AI Transformation for Jellyfish, Reflected in Bold New ‘Move Faster, Smarter, Together’ Rebrand Agentic Solution for In-Housing Automates Media Research, Evaluation, Content
OptiMine Partner With the Association of National Advertisers
March 13, 2025
OptiMine, a leader in agile marketing measurement and optimization, is pleased to announce a strategic partnership with the Association of National Advertisers (ANA). This collaboration
Chasing Trends Versus Predicting Them: What Drives Marketing Success?
November 27, 2024
In this article, we discuss how the key to marketing and advertising success lies in not ‘chasing trends’, but embracing an agile, data-driven approach that
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