Data-driven decisions are a necessity for survival in a marketing world that is massively interconnected. One main chant that virtually every marketer, sales rep, and
At Zeta Live 2025, the premier AI-powered marketing event, Zeta Global, the AI Marketing Cloud, unveiled Athena by Zeta™, a superintelligent agent designed to reshape how enterprises
MediaLink Research Shows 45% of Brands Planning Budget Shifts to Mobile In-App Within 12 Months as Generative AI Threatens Web-Based Advertising A new global study
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Today’s MarTech Top Voice: Influ2 CEO & Co-founder Dmitri Lisitski. We are thrilled to present the next episode in our MarTech Top Voice Interview Series,
Quad/Graphics Inc., a marketing experience company known for solving complex marketing challenges, has announced a major enhancement to its proprietary Audience Builder platform with the
Truthfully, marketing teams get an adrenaline rush from the process of acquisition. The excitement of a brand-new customer base, new leads, and the sudden peaks
Channel Factory, the global contextual advertising company powering performance across walled gardens, announced it has been chosen as launch member of the new YouTube Activation
The go-to-market consultancy strategically expands its marketing practice to invest in leadership and scale its client service capabilities Alexander Group, the leading revenue growth consultancy
Push notifications and Analytics upgrades among 100+ new features delivered in 2025 to streamline personalization and performance Attentive®, the AI marketing platform for 1:1 personalization
If you’ve ever been to a meeting where the dashboard of your analytics tells one story, your CRM shows another, and your advertising platform insists
In a significant move to address the persistent gap between go-to-market strategy and real-world execution, Highspot has unveiled its Fall Product Launch ’25, headlined by
In a direct effort to solve one of the most persistent challenges in product development, Dovetail has announced the launch of its new customer intelligence
From in-stadium offers to year-round engagement, unified fan data helps the 12s feel seen, valued and connected wherever they are As the Seattle Seahawks mark
At Advertising Week New York, Adora launched its end-to-end AI performance marketing engine, enabling Fortune 500 brands to activate revenue-driving campaigns in hours instead of
Resulticks, a global leader in real-time customer engagement solutions, announced the expansion of its partnership with Tata Consultancy Services (TCS), moving from planning to full-scale
Company veteran expands leadership focus to accelerate growth in streaming and connected TV while continuing to partner closely with engineering JWP Connatix announced that longtime
Cookiy AI has raised over $7 million in an oversubscribed pre-seed round backed by Liquid2, Converge, GoAhead, and UpHonest, alongside other top-tier venture funds and strategic angels. The company
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