Programmatic Advertising will be the main tool for digital marketing by 2025. It is not only about automating media buying anymore – being smarter, faster,
Ruder Finn, one of the world’s leading independent communications and integrated marketing firms, announced the promotion of Rachel Spielman to Chief Strategy & Change Officer, North America. In
Globant announced the consolidation of all its marketing and advertising disciplines under GUT Network, bringing together capabilities across AI, Digital Marketing, Digital Consumer Experience, Social, Content,
Today, in the rapidly evolving business environment, marketing achievements depend not only on making customers reachable but also on giving power to the teams that
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Technology is the basis of present-day marketing. The MarTech stack, which includes CRMs, CDPs, automation, and analytics tools, is the chief mover behind campaigns, customer
Vested, the leading marketing and communications agency dedicated exclusively to financial services, announced a strategic partnership with Fintel Connect, the leading growth marketing platform built
Gamehaus Holdings Inc., a technology-driven mobile game publisher, recently announced a strategic partnership with AppsFlyer, a leading marketing measurement and analytics platform. The collaboration integrates
Comperemedia, the leading go-to-market strategy provider for financial services marketers, announces their strengthened ability to help financial institutions decode competitor strategies and consumer targeting patterns
Perspire Sauna Studio, the country’s largest sauna franchise specializing in full spectrum infrared sauna (IR) and red-light therapy (RLT), announced the appointment of Caroline Linton as
Customer trust is the main factor without which a business cannot operate successfully in the data era. The question is: in what way can businesses
In a marketing environment that is moving very fast, the use of a technology stack full of flashy tools usually seems like a problem of
A Customer Data Platform (CDP) is the answer to almost every marketer’s wish: a cohesive, single view of the customer. Where all the scattered data
Banuba, a market leader in augmented reality (AR) technologies, announced the development of a groundbreaking AI-powered lip sync video generation feature for its Video Editor
Customer experience (CX) in a highly competitive business environment like today has changed from being just a good thing to having a major impact on
New Industry Roadmaps Reveal How AI and Automation Are Rewriting the Rules of Local Growth for Franchises, Multi-Location Brands, QSRs, and Marketing Resellers Tiger Pistol,
New open standard bridges discovery, context, and transaction — making AI commerce personal. Cordial, the leader in messaging for enterprise marketing teams, announced that it
Most companies still rely on the same old tools to gauge the customer experience of their clients, that is, NPS, CSAT, or a few questions
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