Unlocking access to MNTN’s Performance TV platform enables Anderson Collaborative to scale client results through measurable, made-for-TV campaigns Anderson Collaborative, a results-driven marketing and media
Global strategic growth and integrated marketing agency Envisionit has announced that Jason Goldberg, co-founder and Executive Vice President, has been named the agency’s first Chief Innovation Officer
BearingPoint has launched BookInsight by DemandSens, a groundbreaking AI solution that revolutionizes how publishers, editors, and agents analyze and prepare manuscripts for the market. BookInsight instantly
In a major strategic move designed to create a more holistic and powerful marketing partner for brands, Advantage Solutions has officially combined its creative and
The long-standing tradition of deep discounts as the primary driver of Black Friday-Cyber Monday (BFCM) sales is facing a significant challenge, according to a new
Introduction: Why Brands Need Experiences, Not Just Ads The last time you really remembered a brand, it was probably not because of a digital ad
Today’s MarTech Top Voice: Jonathan Moran, Head of MarTech Solutions Marketing at SAS. For the recent issue of the MarTech Insights Top Voice Interview Series,
In a move designed to democratize access to premium advertising channels, a new company called Trusted TV has announced the public launch of its platform,
New capabilities, new capital, and a new category make Veylan the first intelligent system to unify strategy, creative, and media execution Veylan announced new product
New advertising platform leverages American Express digital platforms, giving advertisers the ability to help reach customers in high-intent, relevant moments American Express unveiled Amex Ads,
Measured sets a new standard for how Causal Media Mix Modeling delivers faster, more confident decisions in today’s complex and fragmented media landscape. Measured, the
Imagine going every day to your favorite coffee shop. The barista – who already knows your order – will have it waiting for you before
MERGE, a leading marketing and technology agency, is pleased to welcome Cait Vlastakis Smith as Executive Vice President of Creative Strategy. Cait joins MERGE from
New integration enables teams to deliver more relevant, personalized, and engaging campaigns faster within existing Braze workflows Jasper, the world’s leading AI content automation platform,
Global growth consulting and marketing firm Marketbridge adds significant channel marketing capability with latest acquisition Revere, the multi-award-winning UK-based B2B technology marketing agency, has been
Cofounder and former Deepscribe CEO brings deep AI expertise to accelerate Hightouch’s push into context-aware marketing agents. Hightouch, the leading data and AI agent platform
As part of the MarketFully.AI platform, Adaptive Creation helps streamline multilingual content production, improving cost efficiencies and enhancing marketing outcomes. Key Content, a MarketFully company, announced the
Trained on proprietary, brand-specific data, BlueOcean delivers 97% improvement in operational efficiency while unleashing exponentially more time for creativity–from strategy through execution BlueOcean announced the
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