Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
OnAudience, a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets, announces its new partnership with Amazon Ads, enabling
New research from SalesFuel’s latest AudienceSCAN dataset shows that mobile advertising is emerging as the most influential driver of Black Friday purchasing decisions, underscoring a
Intuit SMB MediaLabs’ latest expansion enables more advertisers to reach small and mid-market businesses with greater precision and relevance Intuit Inc., the global financial technology
Ogury is entering a pivotal new chapter in persona based digital advertising with the appointment of Nicolas Bidon as its new Chief Executive Officer, a
As concerns around digital safety continue to rise worldwide, BIGO Ads has entered a strategic partnership with GeoEdge to enhance protections across its international ad
Clear Channel Outdoor’s Airports Division has secured a new long term partnership with the Metropolitan Washington Airports Authority, reinforcing its role in shaping the digital
Built around madInsights and madBuys, the new ecosystem delivers end-to-end visibility across marketing intelligence and advertising spend, powered by madSense’s Optimized Language Models. madSense launches
With detailed targeting features, enables using Advantage+ sales campaigns for all kinds of ad campaigns transcosmos hereby announces that the company has developed and released
NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory
As Connected TV continues to mature and advertisers search for high impact formats that do not disrupt the viewer experience, TripleLift has broadened its Programmatic
As demand grows for simpler and more automated ways to reach viewers across screens, Simulmedia is expanding access to traditional television with a new capability
With the Brand Health Tracker, Zappi connects advertising, innovation and brand data in one platform—giving marketers a continuous pulse on what drives growth Zappi, the
Brain activity study shows Neuro-Contextual advertising drives 3.5x higher neural engagement and 26% lift in positive, action-driving response Seedtag, the global neuro-contextual advertising company, announced
New integrations support full-funnel B2B campaign execution with real-time intent, firmographic, and technographic data—now live in-platform StackAdapt, the leading technology company in advertising and marketing,
FreeWheel has introduced a major advancement for political advertisers by integrating leading voter and audience data providers directly into its streaming ad platform. Through new
EMG has introduced a major expansion to its Maven streaming analytics platform with the debut of the Strategy Engine, a new tool built specifically to
Agentio has raised forty million dollars in a Series B round to accelerate the global expansion of its AI native platform built for creator led
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