Viant Technology Inc., a major force in connected TV advertising and programmatic media, has broadened its Direct Access program through a strengthened partnership with Magnite’s
AdMaven, a global leader in traffic monetization and performance advertising, has concluded the third quarter of 2025 with strong results across all key indicators. The company reports
Amazon Ads and iHeartMedia announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to iHeart’s
Viant Technology Inc., recognized for its leadership in connected TV and artificial intelligence driven programmatic advertising, has secured a significant partnership with Molson Coors Beverage
Innovid has taken another step in advancing real time advertising performance by expanding its Harmony offering with a new capability known as Conversion signals. The
DoubleVerify has introduced DV AI Verification, a new offering designed to help advertisers understand when their campaigns are interacting with artificial intelligence powered agents and
Extending Perion’s unified ad tech platform, while aiming to accelerate scalable, recurring and predictable, high-margin growth across Digital-Out-of-Home and Retail Media ecosystems Perion Network Ltd.,
Freepik launched Freepik Spaces, a powerful new product within its AI Creative Suite that provides a node-based interface to build, automate, and collaborate using AI
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Acxiom has entered into a new partnership with ReachTV that aims to reshape how brands communicate with travelers across the United States. Acxiom, widely known
Adams Outdoor Advertising has expanded its presence in the Triad region of North Carolina with the acquisition of additional billboard assets from Toby Outdoor, a
System1 has unveiled an expanded version of its creative intelligence platform, Test Your Ad Competitive Edge, designed to help brands understand how effectively their advertising
Xnurta has announced a major expansion of its AI driven advertising capabilities with the integration of Criteo’s Retail Media API, marking a step forward in
Criteo has strengthened its executive leadership with the appointment of seasoned advertising and technology executive Edouard Dinichert as its new Chief Customer Officer. The company
ICARO Media Group, Inc. has revealed a major expansion of its global digital out of home presence through the acquisition of LiftMedia, a European company
Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven; Two-Thirds of Advertisers Improved ROAS After Implementing CAPI The Interactive Advertising Bureau (IAB)
ITN, the leader in automated activation technology for local TV, and Magnite, the largest independent sell-side advertising company, announced the launch of the industry’s first LocalLinear
Ryff, the pioneer of virtual product placement (VPP) and in-scene advertising, announced that the Ryff platform is now programmatic-ready, enabling advertisers and their agencies to
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