Factory Berlin, Europe’s leading Neo Company Builder, has partnered with U.S.-based All Voice AI to launch the first platform that embeds promotions and offers directly
Primis, the leading video discovery platform, has achieved Open Measurement SDK Web Video Integration Validation Compliance from the IAB Tech Lab for the third consecutive
Broadsign has announced the acquisition of Place Exchange, marking a significant consolidation in the rapidly expanding out of home advertising technology landscape. The deal, supported
INVIDI Technologies, widely recognized as a pioneer in addressable advertising, has unveiled a major technological breakthrough that promises to dramatically reduce the cost of delivering
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
OnAudience, a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets, announces its new partnership with Amazon Ads, enabling
New research from SalesFuel’s latest AudienceSCAN dataset shows that mobile advertising is emerging as the most influential driver of Black Friday purchasing decisions, underscoring a
Intuit SMB MediaLabs’ latest expansion enables more advertisers to reach small and mid-market businesses with greater precision and relevance Intuit Inc., the global financial technology
Ogury is entering a pivotal new chapter in persona based digital advertising with the appointment of Nicolas Bidon as its new Chief Executive Officer, a
As concerns around digital safety continue to rise worldwide, BIGO Ads has entered a strategic partnership with GeoEdge to enhance protections across its international ad
Clear Channel Outdoor’s Airports Division has secured a new long term partnership with the Metropolitan Washington Airports Authority, reinforcing its role in shaping the digital
Built around madInsights and madBuys, the new ecosystem delivers end-to-end visibility across marketing intelligence and advertising spend, powered by madSense’s Optimized Language Models. madSense launches
With detailed targeting features, enables using Advantage+ sales campaigns for all kinds of ad campaigns transcosmos hereby announces that the company has developed and released
NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory
As Connected TV continues to mature and advertisers search for high impact formats that do not disrupt the viewer experience, TripleLift has broadened its Programmatic
As demand grows for simpler and more automated ways to reach viewers across screens, Simulmedia is expanding access to traditional television with a new capability
With the Brand Health Tracker, Zappi connects advertising, innovation and brand data in one platform—giving marketers a continuous pulse on what drives growth Zappi, the
Brain activity study shows Neuro-Contextual advertising drives 3.5x higher neural engagement and 26% lift in positive, action-driving response Seedtag, the global neuro-contextual advertising company, announced
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