Former TikTok and Yahoo executive brings decades of commercial leadership experience to accelerate DV’s global growth DoubleVerify, a leading software platform to verify media quality,
A major milestone in advertising accountability and financial transparency has been reached in the performance marketing ecosystem as Vaudit Surpasses 1 Billion Dollars in Digital
Tealium announced record holiday-weekend performance, demonstrating why leading retailers trust the company to power their most high-stakes shopping days. Across Black Friday and Cyber Monday,
Versus Systems Inc. announced a new initiative with LiftMedia LDA., to leverage Versus Systems’ proprietary interactive engagement tools within Digital Out-of-Home (DOOH) screen environments to
By combining the collective buying power of agencies with FreeWheel’s performance-focused programmatic buying, Untapped Growth is leveling the advertising playing field with a direct path
Titan Operating System S.L. has closed a €50 million Series A funding round to accelerate its mission of building Europe’s leading independent Connected TV OS
New Initiative Sets Standard for Trust, Transparency, & Seamless Ad Execution for Live Streamed Content, Including Sports Innovid, the independent software platform for the creation,
Linkhome Holdings Inc., an AI-powered real estate technology platform, announced the official launch of Linkhome AI Ads, its new artificial intelligence–driven advertising system. The rollout
Loud Echo has introduced what it describes as the first real time generative advertising platform, bringing dynamic AI driven creative to programmatic media buying. The
A new wave of investment is reshaping the Asia Pacific advertising landscape as APAC marketers signal stronger spending intentions across online video, e commerce, and
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
OUTFRONT Media, one of the largest and most influential out of home media companies in the United States, has expanded its executive leadership team with
In a milestone moment for AI driven video intelligence, TwelveLabs has announced the general availability of Marengo 3.0, its most advanced video understanding model to
First-of-its-kind integration embeds in-theater brand exposure data into TransUnion’s TruAudience cross platform attribution, unlocking full-funnel visibility for advertisers National CineMedia, the largest cinema advertising platform
Connected TV ad platform launches Certified Supply, a new solution that gives advertisers a direct path to publishers with zero fraud risk or inventory waste
ADcology, the behavioral-science advertising agency founded by Dr. Greg Cynaumon, Ph.D., announced the expansion of its proprietary AI-driven personality-mapping and attribution technology. This platform has delivered
Factory Berlin, Europe’s leading Neo Company Builder, has partnered with U.S.-based All Voice AI to launch the first platform that embeds promotions and offers directly
Primis, the leading video discovery platform, has achieved Open Measurement SDK Web Video Integration Validation Compliance from the IAB Tech Lab for the third consecutive
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