Marks a Major Step Toward Digitizing and Automating OOH with AI-Enabled Workflows In a significant industry development, OUTFRONT Media Inc., one of the largest and
DoubleVerify, a global leader in software solutions for media quality verification, ad performance optimization, and outcome measurement, announced an expanded integration with Microsoft Advertising that
Survey of 1,200 US consumers identifies five fundamental changes in consumer behavior. Net Conversion, a leading media agency known for its data-driven approach, released findings
New Data from Nift Finds 63% of Consumers Feel Overwhelmed by the Volume of Ads They See, While 78% Feel Brands Are Offering Fewer Rewards
KERV.ai, a leader in AI-driven video analysis and monetization, announced a new collaboration with Amazon Ads that makes its interactive and shoppable technology available across
PubMatic announces a strategic partnership with MNTN that significantly expands access to premium Connected TV advertising for performance-focused marketers. By supplying MNTN’s self-serve Performance TV
FOX Advertising and Mobian announced a strategic partnership that brings together two powerhouses, committed to innovation in data-driven advertising, content optimization and the democratization of
Madhive, the only operating system for local media, announced a strategic equity investment in Precise.AI, an AI-powered data collaboration company. Jim Wilson will assume the
Adams Outdoor Advertising announced a strategic acquisition, adding significant new inventory to its real estate portfolio and strengthening its position as the premier out-of-home advertising
Today’s MarTech Top Voice: Influ2 CEO & Co-founder Dmitri Lisitski. We are thrilled to present the next episode in our MarTech Top Voice Interview Series,
adMarketplace, the leader in Native Search™ advertising, has unveiled AMP Discover, a new media product designed to redefine the consumer search experience within AI chat
GroundTruth, the advertising platform known for turning real-world consumer behavior into measurable business outcomes, has announced its expansion into Digital Out-of-Home (DOOH) advertising through a
Advertisers can now describe audiences in simple language and instantly activate deterministic household audiences based on proximity to stores, underperforming locations and neighborhood demographics –
In a move aimed at making complex media intelligence more accessible and actionable, the planning software provider Guideline has officially launched the Guideline AI Agent.
A new study has provided compelling evidence that advertisers can achieve a dramatic increase in campaign effectiveness by combining stationary and moving out-of-home media. The
In a strategic move to bolster its technological leadership, the video and advertising platform JWP Connatix has appointed veteran ad tech executive Pat DeAngelis as
In a move designed to usher in the next phase of AI-driven advertising, the data collaboration firm Optable has introduced Agentic Collaboration, a pioneering approach
A new study from LG Ad Solutions indicates a fundamental transformation in the advertising world, revealing that the advanced capabilities of connected TV are driving
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