The recent H1 2025 State of Advertising report by Samba TV highlights a strong resurgence in advertiser confidence, with 68% of the top 100 brands
GIBO Holdings Ltd., a leader in AI-driven content monetization infrastructure, announced the successful trial of GIBO Click on CoolShort, one of the newest global short-drama platforms focused
Taylor to Drive Company’s Global Expansion Strategy Triton Digital, the global leader in digital audio technology and services, announced the appointment of Sharon Taylor as
PulsePoint has stepped forward with a transformational solution aimed at redefining the landscape of healthcare digital marketing. Their new Adaptive Optimization™ platform leverages the latest
Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced a twenty percent reduction in its 2024
A recent study led by S&P Global Market Intelligence and commissioned by The Advertising Coalition highlights the significant role advertising plays in the U.S. economy.
OUTFRONT Media has announced significant expansions to its senior sales leadership team, signaling a major step in its evolution as a leading out-of-home (OOH) advertising
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
KT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media Perion Network Ltd., a leader in advanced technology solving for
DoubleVerify (DV), a leading software platform specializing in media quality verification and ad performance optimization, has expanded its AI-powered brand suitability measurement coverage across thirty
New partnership with TiVo enables immersive, full-screen advertising moments across TiVo-enabled devices (IPTV and TIVO OS) Kargo, the leading creative optimization platform, announced the launch
Moloco has nearly 500 publishers utilizing its SDK which is now available as a self-serve platform Moloco, the AI performance advertising company, announced that Moloco
Digital Culture Group (DCG), an award-winning ad tech innovator, has unveiled its new AI solution called the Audience Resonance Index™ (ARI), marking a pioneering advance
Luxury Presence, a leading AI marketing platform used by over 65,000 residential real estate agents, has launched the first fully autonomous AI marketing team specifically
Following a six-month trial period involving more than 2,000 local advertisers, Spectrum Reach announced the full market availability of Spectrum Reach Architect. This proprietary, AI-driven
Rembrand has achieved the prestigious Trusted Partner Network (TPN) Gold Shield certification, awarded by the Motion Picture Association (MPA). This certification represents the highest level
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
VideoAmp and Warner Bros. Discovery (WBD) have signed a multi-year agreement to deepen their collaboration in advanced data measurement and currency innovation across linear, digital,
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