PartnerCentric, a leader in performance-driven affiliate marketing, launches two powerful enhancements to its FUSE suite. Now fully compatible with Adobe Experience Cloud, FUSE lets global marketers seamlessly align FUSE Incrementality™ insights and FUSE Precision’s automated commission optimizations with Adobe attribution data,…
MailReach, a leading provider of email deliverability solutions, announces the launch of its next-generation suite of tools designed to enhance email marketing campaigns. These innovations, aimed at addressing one of the most critical challenges in email marketing — getting emails…
Coactive AI, a Multimodal Application Platform (MAP) that makes it easy to search and analyze images and video, announced that it has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to offer generative AI solutions that streamline…
IZEA Worldwide, Inc., the leading influencer marketing company empowering the Creator Economy, released the fourth annual “Trust in Influencer Marketing” report. Based on U.S. consumer sentiment, the report reveals critical shifts in how people trust, discover, and engage with brands…
The Alibaba Global Initiatives Reunion Summit was held in Addis Ababa, Ethiopia. By bringing together industry experts and local businesses to discuss approaches for fostering a forward-thinking entrepreneurial climate in Ethiopia, this summit has opened doors to digital growth for entrepreneurs in…
Genius.AI, an innovative AI company focused on organic social growth for Social Sellers, Influencers, and Network Marketers, has partnered with Mannatech, a global health and wellness leader, to revolutionize the direct selling industry. Marketing Tech Insights: MikeWorldWide Launches Everywhere, New…
MikeWorldWide, a leading independent global public relations firm, announced the launch of Everywhere, a new social-first agency built to ignite conversations and create experiences across the digital channels that matter most for companies. From developing omni-channel strategies to forging authentic creator…
Fivetran, a global leader in data movement, has announced a collaboration with Microsoft to offer scalable, secure data solutions for enterprises through Fivetran’s Managed Data Lake Service. This collaboration empowers organizations to efficiently centralize, manage and scale data in OneLake, part…
Act-On, the leading marketing automation platform for ease-of-use and scalability, announces the debut of Act-On InSite™, a generative AI web agent to give marketing teams an AI-powered web experience and improve lead acquisition. Marketing Tech Insights: AppDirect to Acquire IT Spend Leader…
AppDirect, the world’s leading B2B subscription commerce platform, announced its intent to acquire vCom Solutions, an IT lifecycle management software and managed services company. With this acquisition, AppDirect’s advisors and their end customers will gain access to vCom’s award-winning AI-powered software…
Sales and marketing teams need a comprehensive 360-degree view of their customer and prospect data to be successful and drive revenue growth. They also need unified customer profiles with accurate, real-time information. at Web Summit, Reltio makes that possible by introducing Reltio Enrichment…
Bluecore, the retail technology company that empowers retailers to discover their best customers and keep them for life, has acquired AI Shopping Assistant alby. Together, alby and Bluecore will introduce a conversational shopping experience that exceeds experiences introduced by Amazon and…
Intuit Inc. the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, shares its latest report, “The Revenue Blueprint: Strategies for Performance-Obsessed Marketers.” Based on a global survey of more than 2,000 marketing leaders, this report explores how mid-market brands…
NextGen, a global distributor of Resulticks’ innovative audience engagement solutions, announces the launch of the Digital Sherpa Program. This initiative empowers digital professionals with advanced tools, training, and financial rewards, enabling them to help businesses adopt modern marketing technology while earning…
Viant Technology Inc., a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on IRIS to supply a consistent content signal to marketers. IRIS has integrated…
Picsart, with over 100 million monthly users, has launched an AI-powered Logo Maker tailored to small businesses, solopreneurs, and side hustlers. Designed for everyone from food truck owners to sports leagues, this tool enables users to create a professional logo and expand…
Infosys, a global leader in next-generation digital services and consulting, unveiled a global research report titled CMO Radar 2024. The report reveals that most companies have embedded artificial intelligence (AI) in their marketing functions and highlights how CMO’s AI fluency…
Intradiem announced its partnership with Five9, the intelligent CX platform provider. This collaboration will help contact centers achieve greater efficiency, productivity, and employee satisfaction. Specifically, the partnership will drive positive customer experiences by leveraging Intradiem’s patented real-time contact center automation…
