Bloomreach, the platform fueling limitless ecommerce personalization, today announced the next generation of its marketing automation platform, Bloomreach Engagement. With its platform rebuilt around new, autonomous Loomi AI capabilities, Bloomreach will reduce omnichannel campaign creation from a multi-week process to one…
AI customer experience start-up Lorikeet unveiled its groundbreaking AI customer support platform for human-quality support, powered by a breakthrough, one-of-a-kind AI architecture able to resolve even the most complex customer inquiries and far surpass what’s possible with leading support models or chatbot…
The continued quest for premium inventory and brand-safe environments in the programmatic ecosystem led to +47% growth YoY in the Premium Programmatic market, inclusive of Private Marketplaces (PMP) and Programmatic Guaranteed (PG) deals, during the first 8 months of 2024.…
Optimizely, the leading digital experience platform (DXP) provider, announced its market-leading Content Marketing Platform (CMP) is now available on Google Cloud Marketplace, making it easy for customers to purchase and deploy the solution. Optimizely’s CMP empowers modern marketing teams to collaboratively plan,…
BillingPlatform to simplify workflows and consolidate complex advertising billing for Optimum Media, a leader in multiscreen advertising solutions BillingPlatform, the enterprise revenue lifecycle management platform for today’s innovative business models, announced that Optimum Media has chosen its Billing, Collections and Portal solutions. Optimum Media is an…
New HGS facility in South Africa provides access to exceptional quality, high availability of young and capable workforce and geographic diversity to serve global clients across industries Hinduja Global Solutions (HGS), a leading provider of solutions in digital experience, business…
Revolutionizing OOH Advertising with Attention Metrics Billups, the leading independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media. The quantifiable attention metric captures how well traditional and digital OOH units…
HCLSoftware, the software division of HCLTech and a leading global provider of enterprise software solutions, announced the successful launch of its first-ever startup cohort program, designed to foster innovation within the retail and e-commerce industry. This program, run by HCL…
Industry’s Only True Omnichannel Car Buying and Owning Experience Cox Automotive, the world’s largest automotive services and technology provider, announces Retail360 – a comprehensive suite of tools that enables the industry’s only true omnichannel experience. Omnichannel connects the entire auto retail ecosystem along every…
Key takeaways Marketing Tech Insights: Omnicom Acquires LeapPoint for Enhanced Content Supply Chain Solution Why this matters The NextGen Chicago Greenhouse helps businesses to experience Deloitte’s capabilities in an immersive, human-centered experience powered by leading technology. Chicago has been specifically selected because of its diverse…
CXone provides a unified platform for CRM integration, Quality Management, and Interaction Analytics NICE announced that Banco PAN, a complete digital banking and consumer platform in Brazil, has found significant improvements moving from the incumbent, on-premises solution to NICE CXone,…
Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey. The findings spotlight new opportunities for Brand Marketers to align with Commerce…
Launching thousands of new products on its e-commerce site every year, PUMA is using Imagen on Vertex AI to create customized product imagery and improve time-to-market of campaigns Sports company PUMA and Google Cloud announced an expanded partnership that is…
Firstsource Solutions Limited, a leading global provider of specialist domain-led Business Process Services (BPS) and an RP-Sanjiv Goenka Group company, has acquired Ascensos, a leading UK-headquartered customer experience outsourcing partner for retail and eCommerce businesses. Marketing Tech Insights: RWS Teams…
Asendia, a leading global provider of international e-commerce and parcel delivery services, is proud to announce that its Hong Kong subsidiary has been appointed as the exclusive sales agency for Hubbed in China. This strategic partnership aims to offer Chinese e-tailers, marketplaces,…
Alloy’s State of the Modern Customer Journey reports that 91% of B2B tech companies are placing a greater emphasis on serving existing customers Alloy, the precision storytelling and experiences agency for imaginative brands, released its annual tech marketing data report,…
The global consultancy Credera, in collaboration with Areteans, a Global Elite Partner of Pega, the leading enterprise artificial intelligence (AI) provider, announced the launch of their Connected Marketing Platform. This innovative solution is designed to help organizations scale their decision-making maturity…
Yugabyte today unveiled significant architectural enhancements to its flagship database, YugabyteDB, with powerful new features that fully evolve PostgreSQL to a distributed database for modern applications. These new capabilities — collectively called enhanced Postgres compatibility — enable a broader range of Postgres apps…
