Digital marketing is undergoing a massive change in 2025. As third-party cookies are declining, companies are shifting their focus towards first-party data as a privacy-compliant
With these updated capabilities, companies can access timely and comprehensive data from key sites such as Amazon Traject Data, which provides SERP and eCommerce API
Innovative Platform Efficiencies and Exchange Model Adoption Drive Success Despite Linear TV Viewership Declines Continuum, the TV advertising platform transforming how brands and networks connect
Xsolla, a global leader in video game commerce, has introduced significant updates to its industry-leading Web Shop solution. Xsolla Web Shop has been at the
Enterprises select MaxIQ to increase Customer Lifetime Value while enhancing revenue predictability MaxIQ, the first AI-powered Customer Journey Management platform designed to maximize customer lifetime
The publishing giant is partnering with Brand Metrics to strengthen – and advance – its advertising measurement capabilities Hearst UK has announced a strategic partnership
According to a survey by Omnisend 58% of shoppers worry about AI’s use of their personal data, while 42% say current AI feels more like
CVI Ranks 700+ cities across India by leveraging Earth Observation (EO) data. Dun & Bradstreet, a leading global provider of business decisioning data and analytics, released its
The partnership brings omnichannel intelligence to CPG brands with unmatched market visibility, product insights, and growth optimization. SPINS, the leading provider of data and intelligence
Part of LiveRamp’s Data Collaboration Platform, this groundbreaking solution delivers the first truly unified, de-duplicated view across channels and media partners — eliminating guesswork and
Kepler is revolutionizing audience planning and creative execution with Kip Personas™, a cutting-edge persona-driven audience planning tool built on the Kepler Intelligence Platform™ (Kip). Kip
Adswerve Clients Access Advanced Marketing Mix Modeling Solutions Adswerve, a leading data, media, and tech consultancy, proudly announces it is one of the first companies
The first commerce orchestration solution available in the market provides seamless decision-making between brands and commerce- Omnicom Today, Omnicom announced the release of Omni Commerce,
As more multiple listing services (MLSs) rely on MLS Grid to handle data feed licencing and delivery, OneKey MLS will join this group. The announcement
Fuel up with free marketing tech insights
