Adentro is excited to announce that it has joined the Toast Partner Ecosystem. Adentro enables SKU-level marketing attribution, allowing restaurants to directly connect their digital advertising
Integral Ad Science (IAS), a leading global media measurement and optimization company, has become the first in the industry to earn the Ethical Artificial Intelligence
Collaboration with Experian will help auto advertisers assess effectiveness of CTV campaigns Strategus, a leader in data-driven Connected TV (CTV) advertising, announced the launch of
All Previous Investors Participated in Oversubscribed Round, New Investors Added, Vaudit Names Piotr Korzeniowski Chief Operating Officer Vaudit, formerly BlokID, announced the successful closing of
Escalated.io, recognized for its advanced ad fraud detection solutions, has announced its new status as a Qualified Data Contributor (QDC) for the Trustworthy Accountability Group’s
Shirofune, the leading platform for digital advertising automation, announced it has enhanced its advertising automation tool by integrating with Amazon Marketing Cloud (AMC)’s Amazon Ads’
Ad.com, a leader in performance marketing and digital media, announced the acquisition of Public Good, the industry’s top platform for values-based digital marketing via contextual
New Audience Segments Help Colleges Target Alumni and Supporters to Fund Student-Athlete Compensation and Departmental Priorities Statara Solutions, a leader in data analytics, customer intelligence
PostcardMania, the $119 million marketing technology firm with over 390 staff, has chosen to expand their flagship multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes
UK launch is enabled by two new Telco partnerships, giving Utiq unrivalled scale in the delivery of deterministic, privacy-first advertising Utiq, the European AdTech company
Becausal’s Auditable AI™ Platform Delivers Full Explainability and User Control Becausal, the leader in Causal AI-based data solutions and audience intelligence for CPG brands and
The COOL company unified five advertising technology leaders — ADventori, Balihoo, COOL Media, Insticator, and OKO Digital — into a single, integrated entity under its new brand umbrella. This
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Proficy Digital is proud to announce the appointment of Justin Friend as Vice President of Sales. A recognized leader in automotive marketing and digital advertising, Friend brings
Digital Advertising Sales Leader, Nico Greco, Promoted to Chief Revenue Officer, North America Channel Factory, the global brand suitability and contextual advertising company, announced the
AI-Native Technology Delivers Hyper-Precise URL-Level Segments on One of the Largest SSPs PubMatic, an independent technology company shaping the future of digital advertising’s supply chain,
Amazon Verified Partner Delivers 99% Customer Growth for Retail Brands, Including Global Electronics Giant and Leading K-Beauty Companies PulseAd, the AI-powered retail media platform, announced
Now includes YouTube and Attention-Based Optimization, Solving One of the Industry’s Most Persistent Challenges Smartly, the leading AI-powered advertising platform, announced significant enhancements to Brand
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