Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Buy-Side Technology Enables Transparent Media Buying Across Full Open Internet Inventory PubMatic, a leader in digital advertising technology, announced the launch of its upgraded solution
Anura Solutions, experts in digital advertising fraud, has partnered with InsurAds, the leader in Ad-tech Insurance and Attention ad monetization solutions, to deliver enhanced protection and performance
Joint customers can now achieve seamless, privacy-conscious data activation to improve digital advertising campaign performance and measurement across channels The Trade Desk, the global advertising
Contextual-first ad platform dramatically outperforms industry carbon benchmarks across programmatic and direct advertising. GumGum, a contextual-first, global digital advertising platform, announced its industry-leading carbon efficiency
Choozle, a leading omnichannel digital advertising platform and services provider, announced its official transition to a fully remote workforce. The move reflects the company’s commitment
Former Scanbuy Data Business Rebrands to Set New Standards for Accountability and Performance Lack of transparency has long limited the digital advertising industry. Marketers have
The brand adds key hires to drive customer engagement and market expansion. Eulerity, the marketing automation platform redefining how brands scale digital advertising, announced the
FUZE Technology, a leading innovator in the Internet of Things (IoT) space, announces a strategic partnership with Merlin Entertainments, the global leader in branded entertainment
Global clients LVMH, Nissan using Olyzon’s AI-native ad tech to solve longstanding structural inefficiencies that hold back CTV investments; CEO Jules Minvielle Relocates to New York; Zach
She Runs It, CodeHouse, and TransTech Social leverage GumGum’s innovative In-Video ad suite for increased brand awareness. GumGum, the contextual-first technology leader transforming digital advertising,
Report Celebrates Centennial of First Public TV Demonstration and Explores the Future of CTV Advertising TripleLift, the Creative SSP transforming digital advertising with innovative technology
HUMAN’s Ad Fraud Defense empowers platforms with pre-bid detection and mitigation controls to maintain marketplace integrity Primis, the leading discovery platform, announced that it’s expanding its partnership with
Native advertising – much like advertorials in print magazines – are digital ad campaigns that look, read, and feel like the editorial content it is
Independent Director and Microsoft Veteran Frederik van der Kooi Named Chair of the Board Stefanie Jay, Former Senior Leader at eBay and Walmart, Nominated for Election
PubMatic, an independent technology company delivering digital advertising supply chain of the future and Spectrum Reach, the advertising sales business of Charter Communications, announced a new
AdCellerant brings award-winning marketing technology and services to Canada. AdCellerant, a leader in marketing technology solutions, is thrilled to announce its official expansion into Canada. This marks
Local Broadcast Companies Can Unify Linear and Digital Ad Sales, Trafficking and Operations to Accelerate Revenue Growth Operative, the preferred advertising management solution provider for
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