Former Scanbuy Data Business Rebrands to Set New Standards for Accountability and Performance Lack of transparency has long limited the digital advertising industry. Marketers have
The brand adds key hires to drive customer engagement and market expansion. Eulerity, the marketing automation platform redefining how brands scale digital advertising, announced the
FUZE Technology, a leading innovator in the Internet of Things (IoT) space, announces a strategic partnership with Merlin Entertainments, the global leader in branded entertainment
Global clients LVMH, Nissan using Olyzon’s AI-native ad tech to solve longstanding structural inefficiencies that hold back CTV investments; CEO Jules Minvielle Relocates to New York; Zach
She Runs It, CodeHouse, and TransTech Social leverage GumGum’s innovative In-Video ad suite for increased brand awareness. GumGum, the contextual-first technology leader transforming digital advertising,
Report Celebrates Centennial of First Public TV Demonstration and Explores the Future of CTV Advertising TripleLift, the Creative SSP transforming digital advertising with innovative technology
HUMAN’s Ad Fraud Defense empowers platforms with pre-bid detection and mitigation controls to maintain marketplace integrity Primis, the leading discovery platform, announced that it’s expanding its partnership with
Native advertising – much like advertorials in print magazines – are digital ad campaigns that look, read, and feel like the editorial content it is
Independent Director and Microsoft Veteran Frederik van der Kooi Named Chair of the Board Stefanie Jay, Former Senior Leader at eBay and Walmart, Nominated for Election
PubMatic, an independent technology company delivering digital advertising supply chain of the future and Spectrum Reach, the advertising sales business of Charter Communications, announced a new
AdCellerant brings award-winning marketing technology and services to Canada. AdCellerant, a leader in marketing technology solutions, is thrilled to announce its official expansion into Canada. This marks
Local Broadcast Companies Can Unify Linear and Digital Ad Sales, Trafficking and Operations to Accelerate Revenue Growth Operative, the preferred advertising management solution provider for
This investment will accelerate the growth of emerging advertising technology companies and startups specializing in performance measurement and AI solutions FirstPartyCapital (FPC), an early-stage venture
With this new ad format and ResponsiveAds’ premium reach, advertisers can finally deploy effective, dynamic edge-to-edge display campaigns from mobile to desktop with a single
Solution Enhances Casino Marketing with Privacy-First Targeting, Unlocking New Non-Gaming Revenue Opportunities Ahead of The 2025 Indian Gaming Tradeshow & Convention Context Networks, the industry leader in
Global Leader in AI Technology for Media Analytics Strengthens Leadership Team and Aligns International Focus to Capitalize on Momentum Following Recent Expansion to 50 Markets
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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