Digital advertising is entering a new era defined not by what marketers can see, but by what they can’t. As third-party cookies disappear and mobile
Google Gemini AI Search Advertising is changing the way businesses do digital marketing. Gemini AI represents a new era of search campaigns. Gemini AI uses
VIIRL Marketing, a prominent digital marketing agency, has earned its first-ever spot on the prestigious Inc. 5000 list, which ranks the fastest-growing private companies in
adjoe, a prominent rewards-based mobile advertising platform, has announced the opening of its first U.S. headquarters in Boston, signaling a major expansion of its presence
Research demonstrates how predictive impact scoring can forecast ad effectiveness and support improved brand performance at scale Vidmob, The Creative Data Company, in collaboration with MMA
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
The IAB Tech Lab, a global leader in digital advertising technical standards, has launched the AI Content Monetization Protocols (CoMP) Working Group to develop new
Aditude, a leading technology company, announced the appointment of Anthony Gonsalves as its first Chief Revenue Officer (CRO). Gonsalves joins Aditude from JWP Connatix, where
Protected by Mediaocean has announced a strategic partnership with the Internet Watch Foundation (IWF) to enhance safety in digital advertising by integrating the IWF’s continually
Guideline, a leading provider of advertising data and media planning technology, has rolled out its Digital Ad Data Innovation Suite, a major enhancement to its
AdCellerant, a leading force in digital marketing and advertising technology, has once again earned a spot on the prestigious Inc. 5000 list of the fastest-growing
IAB Tech Lab, the global body setting technical standards for digital advertising, has announced the release of new mappings and implementation guidance that link Content
iHeartMedia, the largest audio company in the United States, has appointed advertising and digital media veteran Lisa Coffey as its inaugural Chief Business Officer. In
As students prepare to head back to school, a new global survey from GumGum, the contextual-first technology leader transforming digital advertising, reveals that advertising continues to
The Trade Desk, a leading global advertising technology company, announced the appointment of Alex Kayyal as Chief Financial Officer (CFO), effective August 21, to drive
Principal Sponsor TikTok will take stage alongside presenters including Best Buy Ads, Costco Wholesale, DoorDash, Expedia, Grocery TV, IPG Mediabrands, Liquid Death, Sam’s Club Member
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Compliant, the leading provider of AI-powered data integrity signals for digital advertising, announced accelerated growth and expanded strategic partnerships as the industry prepares for widespread
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