The IAB Tech Lab, a global leader in digital advertising technical standards, has launched the AI Content Monetization Protocols (CoMP) Working Group to develop new
Aditude, a leading technology company, announced the appointment of Anthony Gonsalves as its first Chief Revenue Officer (CRO). Gonsalves joins Aditude from JWP Connatix, where
Protected by Mediaocean has announced a strategic partnership with the Internet Watch Foundation (IWF) to enhance safety in digital advertising by integrating the IWF’s continually
Guideline, a leading provider of advertising data and media planning technology, has rolled out its Digital Ad Data Innovation Suite, a major enhancement to its
AdCellerant, a leading force in digital marketing and advertising technology, has once again earned a spot on the prestigious Inc. 5000 list of the fastest-growing
IAB Tech Lab, the global body setting technical standards for digital advertising, has announced the release of new mappings and implementation guidance that link Content
iHeartMedia, the largest audio company in the United States, has appointed advertising and digital media veteran Lisa Coffey as its inaugural Chief Business Officer. In
As students prepare to head back to school, a new global survey from GumGum, the contextual-first technology leader transforming digital advertising, reveals that advertising continues to
The Trade Desk, a leading global advertising technology company, announced the appointment of Alex Kayyal as Chief Financial Officer (CFO), effective August 21, to drive
Principal Sponsor TikTok will take stage alongside presenters including Best Buy Ads, Costco Wholesale, DoorDash, Expedia, Grocery TV, IPG Mediabrands, Liquid Death, Sam’s Club Member
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Compliant, the leading provider of AI-powered data integrity signals for digital advertising, announced accelerated growth and expanded strategic partnerships as the industry prepares for widespread
Townsquare Media, Inc., a leader in digital advertising and marketing solutions focused on markets outside of the Top 50 in the United States, announced a
A major shift in digital advertising’s reach is underway with the announcement that Rockbot, a leader in digital out-of-home (DOOH) entertainment networks, has teamed up
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
The IAB Tech Lab, a global authority on digital advertising technical standards, has unveiled its Live Event Ad Playbook, designed to support and simplify ad
Seedtag, a leading global company specializing in neuro-contextual advertising, has announced its integration of the Interactive Advertising Bureau’s (IAB) Diligence Platform, powered by SafeGuard Privacy,
Adtelligent, a global advertising technology company, proudly announces the official launch of its Retail Media Platform — a powerful solution designed to help retailers and marketplaces open
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