Eulerity, a top innovator in AI-powered marketing automation, has announced its latest strategic expansion with the launch of Google TV integration for digital video campaigns.
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
JointCommerce has introduced the JointCommerce Community, a privacy-first digital advertising platform tailored for retailers and brands in highly regulated sectors, ensuring compliance while driving targeted
PubMatic has taken decisive action in the ongoing battle for fair competition within digital advertising by filing a lawsuit against Google in the U.S. District
Advertisers gain access to key metrics, including CAC, New Customer ROAS, and predicted LTV for more strategic campaign automation Shirofune, the leading platform for digital
IndiCue, the CTV technology company enabling publishers to control their advertising ecosystems, has partnered with Revry, the global LGBTQ+ entertainment network, on PrismRiot — Revry’s groundbreaking LGBTQ+/multicultural audience
Choozle, a prominent omnichannel digital advertising platform and services provider, has significantly enhanced its campaign intelligence capabilities through expanded integration with The Trade Desk’s Kokai
MGID has strengthened its leadership ranks with the appointment of Rabia Gündogan as Head of Sales for the DACH region, covering Germany, Austria, and Switzerland.
Digital advertising is entering a new era defined not by what marketers can see, but by what they can’t. As third-party cookies disappear and mobile
Google Gemini AI Search Advertising is changing the way businesses do digital marketing. Gemini AI represents a new era of search campaigns. Gemini AI uses
VIIRL Marketing, a prominent digital marketing agency, has earned its first-ever spot on the prestigious Inc. 5000 list, which ranks the fastest-growing private companies in
adjoe, a prominent rewards-based mobile advertising platform, has announced the opening of its first U.S. headquarters in Boston, signaling a major expansion of its presence
Research demonstrates how predictive impact scoring can forecast ad effectiveness and support improved brand performance at scale Vidmob, The Creative Data Company, in collaboration with MMA
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
The IAB Tech Lab, a global leader in digital advertising technical standards, has launched the AI Content Monetization Protocols (CoMP) Working Group to develop new
Aditude, a leading technology company, announced the appointment of Anthony Gonsalves as its first Chief Revenue Officer (CRO). Gonsalves joins Aditude from JWP Connatix, where
Protected by Mediaocean has announced a strategic partnership with the Internet Watch Foundation (IWF) to enhance safety in digital advertising by integrating the IWF’s continually
Guideline, a leading provider of advertising data and media planning technology, has rolled out its Digital Ad Data Innovation Suite, a major enhancement to its
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