As video viewing increasingly extends beyond the living room, advertisers are looking for new ways to reach audiences during everyday moments. This shift matters to
DIRECTV Advertising launched DIRECTV Elect, a next-generation digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences. DIRECTV
Go Addressable, the industry trade group advancing addressable TV advertising and its use of deterministic identity, announced the launch of new automated solutions enabling advertisers
Creative SSP Pioneer Delivers Industry-First Fully Programmatic Pause Ad Solution In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world’s
Amazon Publisher Services (APS) and Magnite, the largest independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS’ Transparent Ad Marketplace (TAM)
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