As the digital advertising industry enters a new phase shaped by artificial intelligence, commerce media, and evolving measurement standards, leadership at industry trade bodies is
Brain activity study shows Neuro-Contextual advertising drives 3.5x higher neural engagement and 26% lift in positive, action-driving response Seedtag, the global neuro-contextual advertising company, announced
Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven; Two-Thirds of Advertisers Improved ROAS After Implementing CAPI The Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau (IAB) has revised its 2025 U.S. advertising spend forecast, lowering it from an initial 7.3% growth estimate to 5.7%, reflecting growing
Digital advertising is entering a new era defined not by what marketers can see, but by what they can’t. As third-party cookies disappear and mobile
Seedtag, a leading global company specializing in neuro-contextual advertising, has announced its integration of the Interactive Advertising Bureau’s (IAB) Diligence Platform, powered by SafeGuard Privacy,
Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise Video’s transition
Becausal’s Auditable AI™ Platform Delivers Full Explainability and User Control Becausal, the leader in Causal AI-based data solutions and audience intelligence for CPG brands and
New Industry Framework Aims to Bring Structure and Speed to Digital Ad Invoicing Public Comment Open Until August 11, 2025 The Interactive Advertising Bureau (IAB), the
New Framework Aims to Cut Complexity, Lower Costs, and Speed Deal-Making Across the Digital Ecosystem Public Comment Period Open For 60 Days Until July 21, 2025;
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