
IAS Appoints Melissa Furze as Head of Data Science
Former LinkedIn executive to scale IAS’s data science and AI capabilities worldwide Integral Ad Science, a leading global media measurement and optimization platform, announced that

Former LinkedIn executive to scale IAS’s data science and AI capabilities worldwide Integral Ad Science, a leading global media measurement and optimization platform, announced that

Integral Ad Science has introduced a new AI-driven capability designed to change how marketers analyze, activate, and optimize digital campaigns. The company announced the launch

Integral Ad Science, a leading global media measurement and optimization platform, announced that it received Media Rating Council (MRC) accreditation for its server-to-server (S2S) integration

Integral Ad Science (IAS), a leading global media measurement and optimization company, has become the first in the industry to earn the Ethical Artificial Intelligence

New Reporting Provides Contextual Measurement Beyond Industry Brand Safety and Suitability Categories Aligned to IAS’s First-to-Market Optimization Solution for Meta Integral Ad Science, a leading

Integral Ad Science a leading global media measurement and optimization platform, announced the appointment of Alpana Wegner as Chief Financial Officer (CFO), effective June 10, 2025. Wegner

Integral Ad Science, a leading global media measurement and optimization platform, announced its Chief Product Officer (CPO), Srishti Gupta, has been appointed to IAB Tech

Global Advertisers Benefiting from 71% Reduction in Wasted Ad Spend on Unsuitable ContentWhen Using AI-Driven Content Block Lists on Facebook and Instagram Feed and Reels

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Welcome to this week’s edition of the Martech Weekly Roundup, where we highlight the latest trends, insights, and innovations shaping the marketing technology landscape. As

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Leading media measurement and optimization solution provider Integral Ad Science (IAS) has appointed veteran product leader Srishti Gupta as Chief Product Officer (CPO). The ad
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