Innovid has unveiled a new set of social media enhancements designed to help marketers move faster and gain clearer insight across an increasingly complex paid
New report identifies 15,000+ tools in today’s marketing ecosystem and highlights the rise of “agentic content systems” built to scale personalization Optimizely, the leading digital
Integral Ad Science has introduced a new AI-driven capability designed to change how marketers analyze, activate, and optimize digital campaigns. The company announced the launch
The global Internet underwent major transformation in 2025, according to a new report released by Cloudflare, offering one of the most detailed snapshots yet of
Some companies are so good that they don’t even need to explain themselves. They just get in touch. You come across an ad, look away
Influencer marketing is on its way to a different stage, which is less about the number of followers and more about the real voices. Present-day
Marketing is rapidly evolving. Most of the marketing activities are digitally powered by AI, data exchange happens through various platforms, and automation is almost everywhere
Search engines are the tools that mainly define the ways customers find brands. For B2B markets, it has been reported extensively by different industries that
Aided has officially launched a next generation AI platform built to simplify content creation and marketing execution for small businesses and solo entrepreneurs. The debut
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
A new development in the fast evolving retail media landscape is aiming to solve one of the industry’s most persistent challenges. GoWit has introduced GoWit
Marketing is moving fast. AI is getting smarter. Customer expectations are rising every day. If you’re a marketer, technologist, or agency leader, you already feel
Black Friday season has always been a challenge for marketers. With Black Friday 2025, it is, however, a different story. It has turned into the most significant
Picture this: you reach out to customer support, and before you type a full sentence, the system remembers your last interaction, understands what you want,
Comviva has taken a major step forward in its MarTech roadmap with the launch of its GenAI-powered MobiLytix® Real Time Marketing (RTM) platform, introducing a
Black Friday has always been loud. Endless promotions, overflowing inboxes, and last-minute “flash drops” all fight for attention. Next year will look very different. Not
Advertising rarely stands still. It has evolved with every major shift in consumer behavior – from radio to television to social platforms. But what is
Marketing technology changes fast, but every once in a while, a new concept arrives that feels less like a trend and more like a shift
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