Blurbs has officially launched TrustBlurbs.com, a community-driven B2B martech platform designed to transform how marketing teams discover, evaluate, and connect with software vendors amid an
The centuries have always wanted to ask questions later, so results are thus bound to be delayed. “Beyond surveys,” market research flips this modus operandi
Imagine a shopper scrolls through Instagram on her coffee break. She spots an appealing autumn sweater advertisement from a brand she doesn’t even remember. A
MadTech has officially rebranded to MadConnect , signaling its transformation into the industry’s Intelligent Connectivity Layer (ICL) a foundational platform enabling seamless integration, automation, and
The 2025 marketing reset is fuelled by the tremendous pace of AI evolution, growth of digital twins, and dramatic changes in user behavior. While brands navigate this new ecosystem, age-old tactics are not enough. To remain competitive, marketers will have to shift to emotionally resonant experiences, smart systems, and nimble research techniques that mirror the new digital reality. Likewise, as artificial intelligence automates creative
If you’ve spent a day managing a marketing budget, you’ll understand this: nothing generates more boardroom discussion than how to allocate those dollars. Do we
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
In a development poised to redefine B2B sales enablement and marketing, Sellerant has acquired Proclaim, the podcast agency recognized for producing high-quality branded storytelling at
Proprietary Technology Fuels Intelligent Media Strategy Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, announces significant new
You’ve got the tools. You’ve got the tech. Your Martech stack has everything from predictive lead scoring to automated workflows and multi-touch attribution. So why
At the recent NRF APAC Conference in Singapore, Jonathan Reeve, VP APAC for Eagle Eye, and I discussed the magic of omnichannel and personalization. We
Rather than replacing you, AI in Marketing Tech steps in as your intelligent collaborator. Modern lead generation isn’t about spreading your message far and wide,
If you’ve ever felt like your sales team spends more time guessing who might be interested than actually closing deals, you’re not alone. In today’s
You can have the most advanced AI in the world, one that predicts buying behavior, creates pitch-perfect messaging, and analyzes petabytes of data before your
Picture this… It’s 8:30 a.m. Your inbox is full. Coffee’s barely warm. And just as you open your CRM dashboard, your sales director messages: “What’s
Ever get the feeling that a brand knows you better than your BFF? Like when you’re just daydreaming about sneakers and – bang! – Your
New Arktic Fox Report Reveals Only 19% of brands feel they have semi / strong utilisation of their marTech tools Australian marketers are grappling with
A Scalable, API-First Email QA & Accessibility Solution to Power Martech and Enterprise Compliance Ahead of the EAA Sinch, which is pioneering the way the
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