In an era of digital marketing awash with ambiguous metrics and transparent consumer signals, Blurbs launched a trust-first B2B intent data platform that overturns the
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
PostcardMania, the $119 million marketing technology firm with over 395 staff, continues to expand its tech-driven direct mail division, PCM Integrations, by recently launching a no-code direct integration
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Aurora Mobile Limited, a prominent provider of customer engagement and marketing technology in China, has announced a significant partnership between its omni-channel platform, EngageLab, and
The centuries have always wanted to ask questions later, so results are thus bound to be delayed. “Beyond surveys,” market research flips this modus operandi
Imagine a shopper scrolls through Instagram on her coffee break. She spots an appealing autumn sweater advertisement from a brand she doesn’t even remember. A
The 2025 marketing reset is fuelled by the tremendous pace of AI evolution, growth of digital twins, and dramatic changes in user behavior. While brands navigate this new ecosystem, age-old tactics are not enough. To remain competitive, marketers will have to shift to emotionally resonant experiences, smart systems, and nimble research techniques that mirror the new digital reality. Likewise, as artificial intelligence automates creative
Remember those simpler times when marketing teams huddled in conference rooms, arguing over which shade of blue would make a button more clickable? Back then,
If you’ve spent a day managing a marketing budget, you’ll understand this: nothing generates more boardroom discussion than how to allocate those dollars. Do we
Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, shares its growth potential amid Bitcoin surge. With Bitcoin recently
Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced a strategic partnership with HashNut, a leading crypto payment
Ever notice how your AI assistant gives clever answers but sometimes takes its sweet time? The culprit isn’t your internet speed – it’s the way
Let’s be honest, marketing today isn’t for the faint-hearted. Between chasing leads, managing campaigns, and trying to decode the latest MarTech trend, it’s easy to
Silver-level partnership highlights Material’s expertise implementing composable DXP solutions grounded in deep human understanding Material, a growth strategy company providing consumer data and insights, brand
You’ve got the tools. You’ve got the tech. Your Martech stack has everything from predictive lead scoring to automated workflows and multi-touch attribution. So why
MediaAlpha, Inc. the leading marketing technology platform powering real-time customer acquisition for the insurance industry, announced the promotion of Amy Yeh to Chief Technology Officer
Rather than replacing you, AI in Marketing Tech steps in as your intelligent collaborator. Modern lead generation isn’t about spreading your message far and wide,
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