Imagine a shopper scrolls through Instagram on her coffee break. She spots an appealing autumn sweater advertisement from a brand she doesn’t even remember. A
The 2025 marketing reset is fuelled by the tremendous pace of AI evolution, growth of digital twins, and dramatic changes in user behavior. While brands navigate this new ecosystem, age-old tactics are not enough. To remain competitive, marketers will have to shift to emotionally resonant experiences, smart systems, and nimble research techniques that mirror the new digital reality. Likewise, as artificial intelligence automates creative
Remember those simpler times when marketing teams huddled in conference rooms, arguing over which shade of blue would make a button more clickable? Back then,
If you’ve spent a day managing a marketing budget, you’ll understand this: nothing generates more boardroom discussion than how to allocate those dollars. Do we
Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, shares its growth potential amid Bitcoin surge. With Bitcoin recently
Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced a strategic partnership with HashNut, a leading crypto payment
Ever notice how your AI assistant gives clever answers but sometimes takes its sweet time? The culprit isn’t your internet speed – it’s the way
Let’s be honest, marketing today isn’t for the faint-hearted. Between chasing leads, managing campaigns, and trying to decode the latest MarTech trend, it’s easy to
Silver-level partnership highlights Material’s expertise implementing composable DXP solutions grounded in deep human understanding Material, a growth strategy company providing consumer data and insights, brand
You’ve got the tools. You’ve got the tech. Your Martech stack has everything from predictive lead scoring to automated workflows and multi-touch attribution. So why
MediaAlpha, Inc. the leading marketing technology platform powering real-time customer acquisition for the insurance industry, announced the promotion of Amy Yeh to Chief Technology Officer
Rather than replacing you, AI in Marketing Tech steps in as your intelligent collaborator. Modern lead generation isn’t about spreading your message far and wide,
Increased R&D investment underscores commitment to innovation and global scale Partnerize, the leading global platform for partnership automation, announced its acquisition of Konnecto, an AI-powered
A few years ago, B2B marketers measured lead gen success by volume. The more names in the funnel, the better. But 2025 has changed the
If you’ve ever felt like your sales team spends more time guessing who might be interested than actually closing deals, you’re not alone. In today’s
Let’s be honest, Lead Generation isn’t what it used to be. There was a time not too long ago when lead generation meant buying a
Commissioned by Zeta Global, the study reveals a gap between planning and enterprise readiness, reinforcing the need for new tools and technologies that make AI
Picture this… It’s 8:30 a.m. Your inbox is full. Coffee’s barely warm. And just as you open your CRM dashboard, your sales director messages: “What’s
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