Most companies still rely on the same old tools to gauge the customer experience of their clients, that is, NPS, CSAT, or a few questions
Snappy Kraken, a leading martech innovator for financial advisors, has introduced a new real-time, bidirectional CRM integration designed to unify marketing automation, analytics, and customer
Uptempo, a leading Marketing Technology platform that unifies financial, planning, spending, and performance data, has unveiled Uptempo 2.0 at the ANA Masters of Marketing Conference.
Imagine that you enter, and it looks like every product is selected just for you – no time wasted, no irrelevant recommendations, just the things
Data is no longer just a helpful resource in marketing; it is the currency of intelligent decision-making. Whether you are nurturing long-term B2B relationships or
Mod Op, a full-service digital marketing agency recognized for combining creativity, data science, and innovation to drive client growth, has announced the acquisition of Ascend
In a groundbreaking move, WPP and Google declared a $400 million joint venture to elevate AI-driven marketing to unprecedented levels. The five-year partnership is a
You probably imagined a Customer Data Platform (CDP) would be “the one” that would finally unify your customer data and make personalization a breeze. However,
StackAdapt, a leader in advertising and marketing technology, has announced the general availability (GA) of its all-in-one martech suite, marking a pivotal step in the
The fast-paced and cut-throat digital world of today has made the personalization of customer experiences not just an option that is nice to have, but
In today’s results-driven marketing world, marketers must ensure that every dollar delivers measurable value; it’s essential for survival. Marketing funds are now being observed in
If there is a single expression that can make an accomplished executive frown, it is the term go-to-market strategy (GTM). In meetings, everyone pretends to
Data-driven decisions are a necessity for survival in a marketing world that is massively interconnected. One main chant that virtually every marketer, sales rep, and
Truthfully, marketing teams get an adrenaline rush from the process of acquisition. The excitement of a brand-new customer base, new leads, and the sudden peaks
Defiance Analytics, the trailblazing marketing technology firm revolutionizing ETF distribution, proudly unveils Odyssey, the first AI-driven advisor attribution platform designed exclusively for ETF issuers. Defiance Analytics has
If you’ve ever been to a meeting where the dashboard of your analytics tells one story, your CRM shows another, and your advertising platform insists
2026 is almost here, and it looks like technology no longer has to do everything to be helpful to marketers. They no longer only employ
Qualified, a leader in agentic marketing technology, has introduced Piper for Demandbase, an integration that enables Demandbase customers to deploy Piper the company’s top-performing AI
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