Kaltura the Video Experience Cloud, today released a new report ‘The Marketing Power of Video-Based Experiences and AI in 2025’, examining the marketing power of video-based experiences, such as webinars, virtual and hybrid events, community hubs, podcasts, video web experiences, and…
AdCreative.ai, the world’s fastest-growing AI advertising platform, has launched its Agency Partnership Program to empower marketing and advertising agencies to integrate AI into their workflows. This initiative transforms agencies into leaders in AI-powered advertising, enabling them to transition seamlessly into the next…
WebMD Ignite, a leading full-service growth partner for organizations in the healthcare industry, announced Ignite Programmatic, a suite of advertising capabilities designed to deliver zero-waste campaigns for healthcare marketers. Ignite Programmatic harnesses vast proprietary intent data, including healthcare content engagement…
Marchex, which harnesses the power of AI and conversational intelligence to drive operational excellence and revenue acceleration, announced that it has signed an agreement to join the Microsoft Cloud AI Partner Program, including the ability to transact through Microsoft Azure…
MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, announced the release of a proprietary report – The Intersection of Audience Data + Creative…
Wix.com Ltd. the leading SaaS website builder platform globally1, announced the launch of the AI Site-Chat – designed to serve as a virtual agent for customers. With the AI Site-Chat, businesses can connect with visitors 24/7, answer their questions, and provide…
GroupBy Inc., a SaaS-based eCommerce search and product discovery leader, announced a strategic partnership with adCAPTCHA, a cutting-edge security verification platform. This collaboration aims to elevate digital customer experiences by combining robust security measures with highly personalized product discovery shopping…
Box, Inc. the leading Intelligent Content Management platform and Adobe announced a partnership that will redefine how digital media is managed, created and shared in the enterprise. Adobe Express will be generally available as the default image editor in Box,…
Wondershare is excited to announce a groundbreaking milestone for its video editing software, Filmora 14, which has now officially received Apple ProRes certification. This achievement follows months of close collaboration with Apple and underscores Wondershare’s commitment to delivering high-quality, industry-standard solutions for…
GTT Communications, Inc., a leading networking and security as a service provider for multinational organizations, has announced the appointment of Sara Seegers as senior vice president and channel partner chief for its indirect channels business in the Americas Recommended MarTech Insights…
Lenovo, in collaboration with Motorola, announces the Moto Smart Scanner, a next-generation mobile compute scanner to enhance enterprise operations in logistics, retail, and healthcare, among other industries. Combining Lenovo’s computing expertise with the mobile intelligence of Motorola, the fastest-growing OEM…
Zen Media, the trailblazing B2B marketing and PR agency renowned for its proprietary Go-to-Market (GTM) Influence Model, announced the acquisition of Sevans PR, a technology-focused strategic communications firm based in Las Vegas. The strategic union brings Sevans PR’s innovative Reputation+ methodology into…
The Alliance for Open Media (AOMedia) announced that VLITT, provider of energy-efficient video processing and compression solutions, has joined the Alliance. As a member of AOMedia, VLITT will collaborate with the Alliance’s community of internet and media technology member companies to drive open standards…
To overcome a growing skills gap, rising costs and limited resources, two-thirds of customer service operations plan to use artificial intelligence (AI) in their cloud-based Workforce Engagement Management (WEM) applications to help agents better engage customers in the next three…
GOCare, a leading SaaS provider of digital experience software, announced that Lyte Fiber, a fiber-focused internet service provider based in Texas, has selected GOCare’s and Dialpad’s integrated digital experience and UCaaS platforms to elevate its customer experience strategy. Recommended MarTech Insights…
InMarket, a leader in real-time marketing and measurement, has announced the launch of its Lift Conversion Index (LCI) for the automotive industry. LCI for the automotive industry (LCI for Auto) is a closed-loop attribution platform that provides incremental sales and visit lift…
GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative.…
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, announced its acquisition of mobile advertising and monetization platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software (NASDAQ: TTWO). Financial details of the transaction were…