In a groundbreaking move, WPP and Google declared a $400 million joint venture to elevate AI-driven marketing to unprecedented levels. The five-year partnership is a
You probably imagined a Customer Data Platform (CDP) would be “the one” that would finally unify your customer data and make personalization a breeze. However,
StackAdapt, a leader in advertising and marketing technology, has announced the general availability (GA) of its all-in-one martech suite, marking a pivotal step in the
The fast-paced and cut-throat digital world of today has made the personalization of customer experiences not just an option that is nice to have, but
In today’s results-driven marketing world, marketers must ensure that every dollar delivers measurable value; it’s essential for survival. Marketing funds are now being observed in
If there is a single expression that can make an accomplished executive frown, it is the term go-to-market strategy (GTM). In meetings, everyone pretends to
Data-driven decisions are a necessity for survival in a marketing world that is massively interconnected. One main chant that virtually every marketer, sales rep, and
Truthfully, marketing teams get an adrenaline rush from the process of acquisition. The excitement of a brand-new customer base, new leads, and the sudden peaks
Defiance Analytics, the trailblazing marketing technology firm revolutionizing ETF distribution, proudly unveils Odyssey, the first AI-driven advisor attribution platform designed exclusively for ETF issuers. Defiance Analytics has
If you’ve ever been to a meeting where the dashboard of your analytics tells one story, your CRM shows another, and your advertising platform insists
2026 is almost here, and it looks like technology no longer has to do everything to be helpful to marketers. They no longer only employ
Qualified, a leader in agentic marketing technology, has introduced Piper for Demandbase, an integration that enables Demandbase customers to deploy Piper the company’s top-performing AI
The marketing world is changing a lot and very fast. One of the main points in the latest AI report by HubSpot in collaboration with
In a significant move to broaden its international presence, the China-based technology provider Aurora Mobile has announced a major expansion of its enterprise solutions into
Imagine going every day to your favorite coffee shop. The barista – who already knows your order – will have it waiting for you before
Imagine the possibility of getting a letter in 2026, a letter that not only names you but tells who you are, what you are going
Think about this: you open LinkedIn on a typical Monday morning, and every other post is filled with expressions such as “Service-as-a-Software (SaaS 2.0)”. It’s
NIQ, a leading consumer intelligence company, announced the launch of its data clean room on Snowflake, designed to enable both data enrichment and outcome measurement
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