Mediaocean, a foundational partner for omnichannel advertising, and Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising, announced they have entered into a definitive agreement in which Mediaocean will acquire Innovid. As part of the deal,…
LG Ad Solutions, a leader in CTV and cross-screen advertising, unveiled findings from its latest research, “Beauty & The Screen,” spotlighting the transformative role Connected TV (CTV) plays in the beauty and grooming industries. Marketing Tech Insights: Gen Z Wants Brands…
Sixty percent of Gen Z craves the speed and convenience of AI-powered customer service, but still prefer human interaction for complex issues, according to a new survey conducted by Five9 provider of the Intelligent CX Platform. This paradox highlights the…
Zultys, a leading provider of omnichannel Unified Communications with an Integrated Contact Center, has announced their 18.2 software release, along with a new ZAC version, an updated iOS and Android app, the introduction of ZAC for Teams, and so much…
Superside, the global leader in AI-powered creative services, announced the launch of Superads, the only AI-powered creative insights tool built for creative teams and performance marketers. Superads provides businesses with instant insights, visual reporting and AI-powered dimensions to drive improved performance…
Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers. Marketing Tech Insights: The 8×8 Brand Reimagined to Power CX Ambitions “Viant’s Direct Access program continues to power…
8×8, Inc. the industry’s most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, unveiled the next evolution of its brand—a key milestone in the Company’s journey toward a more customer-centric future. More than a refreshed…
Germany Cognigy, a global leader in AI-powered customer service solutions, announced the premiere of the third season of its acclaimed video series, CX Disruptors. In the new AI Impact Series, industry leaders Toyota, Bayer, Lippert, and ERGO take center stage to share…
Wondershare Filmora, a leading video editing software, and Universal Music for Creators, the claims-free music licensing platform, announced a new agreement that grants video creators with global access to more than 50,000 claims-free tracks and 200,000 custom audio edits, elevating…
Stirista, a leader in data-driven marketing innovation, announced the launch of its Stirista API Marketing Suite—an advanced capability designed to boost access to data solutions through on-demand integrations, enhancing marketing strategies with real-time insights. The API Marketing Suite enables marketers…
Zendesk 2025 Customer Experience (CX) Trends Report reveals a pivotal shift in customer expectations: consumers demand AI interactions that feel more human, personalized, and engaging than ever before. Drawing on insights from over 10,000 global consumers and business leaders, Zendesk’s seventh annual report…
The Trade Desk announced that it has developed Ventura, an innovative new streaming TV operating system (OS). The Trade Desk will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to deploy Ventura. Marketing Tech Insights:…
Priority Software, a global leader in cloud-based business management solutions, furthers its expansion across North America as a new technology provider for COWTOWN, a multi-location, Canada-based specialty retailer. The digital transformation of COWTOWN’s technology infrastructure streamlines operations, generates real-time data and…
Pipedrive, the easy and effective sales CRM, unveiled its State of AI in Sales Report which examines the adoption and usage of artificial intelligence (AI) tools among sales teams. The report, based on a survey of 500 business owners and leaders, delves…
FreeCast is announcing the long-awaited launch of its app on Roku. The FreeCast app will bring the company’s lineup of over 500 free streaming channels, as well as the company’s paid Value Channels package, to Roku’s platform. A forthcoming update…
Sprout Social, an industry-leading provider of cloud-based social media management software, announced several innovations to its product suite that enable marketers to work faster and smarter in the face of tightening budgets and heightened customer expectations. Many of these will…
Talkdesk, Inc., a global provider of artificial intelligence (AI)-powered customer experience (CX) technology that serves enterprises of all sizes, announced that Talkdesk is simplifying the agent experience by embedding Talkdesk inside third-party customer relationship management (CRM) and helpdesk systems agents…
According to Capterra’s 2025 Tech Trends Survey, nearly half (48%) of retail businesses regret at least one software purchase from the past 18 months. Moreover, 63% of regretful buyers describe the financial impact of their bad software investment as “significant to…